MarketingProfs Today: 30 July 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: The Five Factors of Value That Drive B2B Sales and Protect Margins
2.	#SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This Week
3.	Podcast: The Positive ROI of an Occasional Flop: 'Dragons' Den' Failure Tom Hunt
4.	PRO Seminar: Dominate LinkedIn: Connect and Engage With Your Prospects
5.	Survey Says: How Retailers Use Welcome Emails to Engage Consumers [Infographic]
6.	My View: Mobile-First Marketing Will Keep You Ahead of the Competition
7.	Infographic: Why Creating a Personal Online Experience for Your Visitors Is Critical

When it comes to getting your content found, we shouldn't be talking about needles and haystacks. We should be talking about double rainbows and David at the Dentist-esque popularity. Learn to make your content stand out from the crowd at Search Marketing School. Save $200 when you use code SEARCH16!

How-To

The Five Factors of Value That Drive B2B Sales and Protect Margins (Article 3 of 4)

By Mark Eardley

Here's straightforward guidance on how to identify what your customers value, understand how value motivates B2B buying, break through the price barrier, and use value (i.e., create it) to justify your pricing. Read More

Podcast

The Positive ROI of an Occasional Flop: 'Dragons' Den' Failure Tom Hunt on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

TEDx speaker, "Dragons' Den" failure, and successful entrepreneur Tom Hunt explains how he doubled down on his less-than-auspicious turn on the BBC's "Dragon's Den" and won big in business. Read More

FOR PRO Members

Seminar: Dominate LinkedIn: Connect and Engage With Your Prospects

You'll discover how to use LinkedIn's "hidden" features to connect and engage with your ideal prospects—and ultimately close more sales. You'll learn how to identify your best leads, determine communication strategies that convert, and apply LinkedIn tools that will help you seal the deal. Read More

You're creating great content - don't let it get lost in the morass that is the internet! Join us on August 4 for Search Marketing School and guarantee that content is found and your marketing efforts pay off. Save $200 when you use code SEARCH16!

Survey Says

How Retailers Use Welcome Emails to Engage Consumers [Infographic]

By Ayaz Nanji

Some 62% of e-commerce marketers say they send new email subscribers some sort of welcome message within 24 hours of signing up, according to recent research from Campaigner. Read More

Quick Take

#SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This Week

By Christian Neri

This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more! Read More

My View

Mobile-First Marketing Will Keep You Ahead of the Competition

By Stephen Moyers

Is your marketing focused on mobile first? If not, your business risks being left in the dust by your mobile-first competitors. Read More

event calendar

Aug 4	PRO Seminar—Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Aug 16	FREE Seminar—Seven Ways to Reach Revenue Goals With Instagram
Aug 18	PRO Seminar—Why 'Always Be Testing' Is Wrong for Your Business
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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