Today's dose of must-have knowledge | View in browser
advertisement
Advertisement
MarketingProfs
Jul 28, 2018 Vol. 7, No. 30
In this issue
1. How-To: How to Craft a Brand Positioning Strategy in Four Steps
2. Article: Five Content-Led Marketing Campaigns That Drive Results
3. Podcast: Voice, AI, and the Future of Search: SEO Expert Jeremiah Smith of SimpleTiger
4.  PRO  On-Demand Seminar: The Content Formula: Create and Measure Content That Converts
5. Quick Take: Relationship Marketing & GDPR: The Traps of Personalization Data & Targeting Tech
6. Survey Says: SEO Pricing: How Much Agencies and Freelancers Charge
7. Infographic: The Top 5 KPIs Online Marketers Should Be Tracking [Infographic]
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement  Join us on 7/31 for The CMO's Guide to Marketing Transformation to learn how to evaluate the purpose of your team's technology use, create the right processes, overcome silos, and connect your people.
 
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
How to Craft a Brand Positioning Strategy in Four Steps
By Naida Alabata
Brand positioning is the foundation of a strong marketing and branding strategy. Learn how to create an impactful positioning statement and use it to help define your brand in the minds of your market. Read More
Today's Sponsored Article
Share on Twitter Share on LinkedIn Share on Facebook
Five Content-Led Marketing Campaigns That Drive Results
By Chris Cano
Promoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and increase ROI. Read More
Podcast
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Voice, AI, and the Future of Search: SEO Expert Jeremiah Smith of SimpleTiger on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
SEO expert Jeremiah Smith of online marketing agency SimpleTiger discusses voice, AI, and other developments in search marketing, and shares tips for maximizing traffic and conversions. Read More
FOR  PRO  Members
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
On-Demand Seminar: The Content Formula: How to Create and Measure Content That Converts
In this Teach Me How seminar, we'll show you 10 ways you can quantify the return on your marketing through a consistent content approach. You'll also learn how to use content to create an appealing destination that your customers can't wait to visit again and again. Read More
advertisement
Advertisement  Need help convincing your boss to send you to MarketingProfs B2B Marketing Forum? Use our handy list to help you then register by August 10 with coupon code MYBOSSROCKS and take an additional $150 off the already reduced Smarty Pants price.
 
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
SEO Pricing: How Much Agencies and Freelancers Charge
By Ayaz Nanji
Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according to recent research from Ahrefs. Read More
Quick Take
Relationship Marketing and GDPR: Avoiding the Traps of Personalization Data and Targeting Tech
By John Hernandez
If your data practices are GDPR-compliant, you don't have to worry, right? But marketing technologies and techniques that use consumer data for targeting and personalization can still put you in a bind. Read More
Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement
At-A-Glance
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
The Top Five KPIs Online Marketers Should Be Tracking [Infographic]
By Laura Forer
With so many metrics to be measured, how can marketers focus their energy on the most important ones? Tracking and improving these five KPIs can have a big impact on your marketing success. Read More

event calendar

Jul 31
 FREE Seminar—The CMO's Guide to Marketing Transformation
Aug 23
 Teach Me How—Facebook Advertising Tactics for the B2B Marketer PRO
Sep 14
 Virtual Conference—Marketing Strategy
Nov 13-16
 B2B Marketing Forum—Register by September 14 to save up to $200!

advertisement
Advertisement
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

 

Copyright © 2000-2018 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625