Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, July 27, 2024
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In This Issue
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ARTICLE
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Five Sales Enablement Tips for the AI Era
Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness.
Read more ➔
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INFOGRAPHIC
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Five Social Media KPIs to Watch Closely
Consistent success with social media marketing is driven by understanding what's working and what's not. And for that, you need to know which key performance indicators to measure.
See the infographic ➔
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ARTICLE
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How to Foster a People-Centric Company Culture in the AI Era: Five Tips for Leaders
These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era.
Read more ➔
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RESEARCH
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B2B vs. B2C Marketing Spend and Martech Adoption: Influencing Factors, Challenges, Value
B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent research.
Check out the study findings ➔
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ARTICLE
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Unlock the Power of First-Party Data With the CDP Approach
Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement.
Read more ➔
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RESEARCH
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Generational Divide: Should Brands Avoid Slang in Email Marketing?
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.
Check out the study findings ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, July 25, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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FOR MARKETINGPROFS PRO MEMBERS
The Six Elements of the Storyteller Journey
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