MarketingProfs This Week: 25 July 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: The Three Keys to Mastering Marketing in Today's Noisy Marketplace
2.	Podcast: Win With Mobile Games: Kevin Bachus of Dave & Buster's on Marketing Smarts
3.	PRO Seminar: How to Build Your Podcast Brand with Nick Westergaard
4.	Survey Says: How B2B Content Marketers Are Missing the Mark
5.	Infographic: Design Basics of a Winning Website
6.	My View: Creating Personas From Your Website Visitors Is a Win-Win for You and Them

Whether you're in a bind, or just looking for insight into current marketing trends, PRO membership is there for you with the most relevant, robust, and up-to-date marketing content and resources you'll ever need. Upgrade for just $195 with code SUMMER2015!

How-To

The Three Keys to Mastering Marketing in Today's Noisy Marketplace

By Linda Popky

Today's marketing environment is noisy and crowded. We have so many new techniques to promote our products and services that the chaos and clutter are getting worse. How do you get heard above all the noise? Read More

Podcast

Win With Mobile Games: Kevin Bachus of Dave & Buster's on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Kevin Bachus, co-creator of the Xbox, senior VP of entertainment and games strategy at Dave & Buster's, discusses how the company uses mobile games to stay connected with customers between visits. Read More

FOR PRO Members

Seminar: How to Build Your Podcast Brand with Nick Westergaard

We'll walk you through how you can get started in podcasting—from understanding its current state to the mechanics and equipment needed to begin. You'll learn how to develop a podcast that both aligns with your brand promise and engages your audience. Read More

By becoming a PRO member, you'll receive unlimited access to an unparalleled collection of premium marketing resources like strategic seminars, tactical video tutorials, research, and more. Start your free trial today and save 30% when you upgrade with code SUMMER2015!

Survey Says

How B2B Content Marketers Are Missing the Mark

By Ayaz Nanji

B2B content marketers are intent on pushing their products/services in content pieces, whereas their audience is looking for substantive ideas, according to a recent report from the Economist Group and peppercomm. Read More

My View

Creating Personas From Your Website Visitors Is a Win-Win for You and Them

By Luke Rees

To craft better customer experiences, first create customer personas. The online clues on your website can give you the needed info to do so. Read More

event calendar

Jul 28	FREE Seminar—Beyond Posts and Shares: How to Select the Right SMMS
Aug 4	FREE Seminar—Eight Ways to Improve Your Email Marketing in 2015
Aug 6	PRO Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 13	PRO Seminar—SEO—How Customer Experience Impacts Search
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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