MarketingProfs This Week

Saturday, July 24, 2021

📋 Table of Contents

1. One Tip to Improve On-Page SEO: Use More Mini-Infographics (A Guide)

2. No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself

3. Storytelling in B2B: Bobby Lehew on Marketing Smarts

4. C-Suite Survey: The Top 5 Marketing Org Deficiencies

5. Five B2B Influencer Marketing Guidelines for Brands

6. Why Marketers Should Build Trust Through Product Data

7. The Power of 'Smarketing' (Marketing and Sales Alignment)

8. Get Your Ticket to the Best B2B Event on the Planet MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

One Tip to Improve On-Page SEO: Use More Mini-Infographics (A Guide)
article
One Tip to Improve On-Page SEO: Use More Mini-Infographics (A Guide)
Often, our online content doesn't engage readers because they don't want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement—and on-page SEO? This articles explains what you need to know. »
No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself
article
No Time to Create Content? Turn One Webinar Into Nine Marketing Pieces in Less Than 14 Days... Without Killing Yourself
No time to create new content? Never fear: It's possible to take a single webinar and create nine additional pieces of content from it. Here's how. »
Storytelling in B2B: Bobby Lehew on Marketing Smarts
podcast
Storytelling in B2B: Bobby Lehew on Marketing Smarts
MarketingProfs storytelling subject matter expert and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. Read more and listen in on this fascinating conversation. »
C-Suite Survey: The Top 5 Marketing Org Deficiencies
research
C-Suite Survey: The Top 5 Marketing Org Deficiencies
Some 46% of senior executives rated the performance of their marketing team as very good or exceptional in 2020, and 45% rated it as moderate, according to recent research. Check out research from this study. »
Five B2B Influencer Marketing Guidelines for Brands
article
Five B2B Influencer Marketing Guidelines for Brands
Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign. »
Why Marketers Should Build Trust Through Product Data
article
Why Marketers Should Build Trust Through Product Data
Brands can no longer treat product data and marketing content in isolation. Accurate, comprehensive product data is critical to building trust via emotive, interactive content. In turn, that partnership of product data and content is essential to driving sales. »
The Power of 'Smarketing' (Marketing and Sales Alignment)
infographic
The Power of 'Smarketing' (Marketing and Sales Alignment)
This infographic from Service Source explores why aligning marketing and sales around a common revenue goal—which they call 'Smarketing'—is so powerful. Check out the infographic. »
Get Your Ticket to the Best B2B Event on the Planet
MarketingProfs B2B Forum
Join us this October 13-14 for two days filled with inspiration and actionable insights. With our signature Watch Party format and post-session huddles, this is a truly interactive (and fun) experience.
Get your ticket.
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just added 2 more services to our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage). Branding and Analytics have joined the positioning & messaging, customer experience, and demand generation services. Each is specially designed for marketers who have important work to do but don't have the time or team to ensure success. See how MarketingProfs can help you.
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off on July 15 with the first webinar, on lead magnets. This week, we moved on to list-building, then in the following weeks we'll cover welcome campaigns, sales campaigns and pipelines, and nurture campaigns. Sign up for each one to learn by doing!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
VARStreet Releases WorksLeader to Expand B2B Market Penetration PYMNTS
MeritB2B Announces Return of Technology Marketing Exchange MarTech Series
SugarCRM Adds Its SugarPredict AI Capabilities to Supercharge Sales and Service Teams With Automated Sentiment Analysis Yahoo Finance
Demand Science Acquires Airborne App, Inc. to Further Enhance Its Global B2B Intelligence Platform Business Wire
Dwolla Secures $21M to Spearhead the Future of B2B Payments PR Newswire
Selling Simplified Appoints Thomas Koletas as Chief Growth Officer Yahoo Finance
VSynergize Launches VInsight, a Survey-Based Lead Generation Service EIN Presswire
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