MarketingProfs This Week

Saturday, July 23, 2022

📋 Table of Contents

1. 16 Tips for Becoming a Better Content Writer

2. Event-Led Growth, A Powerful B2B Marketing Strategy

3. How to Level-Up Your Content Marketing With a Topic-Cluster Plan

4. Small Business Content Marketing Trends for 2022

5. Four Ways Marketers Can Triumph Over the 'Great Resignation'

6. The Best Times to Post on Social Media in 2022

7. See You in Boston? MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

16 Tips for Becoming a Better Content Writer
infographic
16 Tips for Becoming a Better Content Writer
How can you level-up your writing so that your content pieces resonate with audiences, compel action, and rank well in search? This infographic provides 16 tips from experts on how to become a better writer. Check out the infographic. »
Event-Led Growth, A Powerful B2B Marketing Strategy: Mark Kilens on Marketing Smarts
podcast
Event-Led Growth, A Powerful B2B Marketing Strategy: Mark Kilens on Marketing Smarts
There's a new way to create immersive and integrated events across the entire customer journey. Airmeet's Mark Kilens shares how organizations can discover, engage, and retain customers using event-led growth. Read more and listen in. »
How to Level-Up Your Content Marketing With a Topic-Cluster Plan
article
How to Level-Up Your Content Marketing With a Topic-Cluster Plan
Topic clusters arranged around a pillar page are SEO-friendly as well as helpful for keeping your website visitors from hopping off to learn more somewhere else. Here's how to create a topic-cluster content plan. »
Small Business Content Marketing Trends for 2022
research
Small Business Content Marketing Trends for 2022
Most small business owners and managers say they plan to increase or maintain their spend on content marketing over the next 12 months, according to recent research from Service Direct. Check out the study findings. »
Four Ways Marketers Can Triumph Over the 'Great Resignation'
article
Four Ways Marketers Can Triumph Over the 'Great Resignation'
Everyone's quitting their jobs! Or so it seems. In-house marketing teams are rare enough, so how do we keep marketers from leaving and making them even more rare? This article presents some ideas. »
The Best Times to Post on Social Media in 2022
infographic
The Best Times to Post on Social Media in 2022
To find out the best times to post on social media, CoSchedule analyzed 37,219,512 social media messages from more than 30,000 organizations. An infographic summarizes the findings from the research. Check out the infographic. »
See You in Boston?
MarketingProfs B2B Forum
B2B Forum is returning in person (woot!), in Boston, in less than three months! And if you (and your team) are looking to 1) Get tactical, actionable insights that you can use to get results in 2022, 2023, and beyond, 2) Re-energize! and 3) Have smart conversations (and lots of laughs) with other B2B marketers, then you'll want to be there. But tickets are limited, so don't procrastinate.
Get your ticket today!
Afoot in the Neighborhood
MarketingProfs community goings-on
We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. 
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
Small Business Content Marketing Trends for 2022 »
The Secret Six-Ingredient Recipe for Perfectly Compliant Cookie Banners »
16 Tips for Becoming a Better Content Writer [Infographic] »
Four Steps to Stronger Case Studies »
Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts [Podcast] »
The Top 10 Content Marketing Influencers in 2022 [Infographic] »
News You Can Use
Updates from around the industry
Agiloft and Mainspring Consulting Group Partner to Accelerate Digital Transformation With AI-Driven CLM PR Newswire
Jabmo Promotes Jonathan Alves to VP of Client Success and Strategy MarTech Series
Vendavo Acquires Market Medium, a Cloud-Based Rebate and Channel Management Solution Provider PR Newswire
Demandbase Is First to Unify Comprehensive Sales Intelligence and Account Engagement Insights for Sellers Yahoo Finance
8x8 CPaaS Delivers No-Code Functionality to Enable Enterprises to Easily Build Engaging Customer Experiences Business Wire
Glassbox Brings In Over 190 Leadership Awards in the G2 Summer Report Glassbox
Upcoming Events
JUL
26
[Webinar] What to Do When Your ABM Target Isn't Active Online
45 minutes | sponsored by Terminus
JUL
27
[Master Class Watch Party | Lessons 11–15]
Using Research for Content and Thought Leadership
JUL
28
[Webinar] Keys to Driving Webinar Registrations in 2022
60 minutes | sponsored by ON24
AUG
4
[Webinar] B2B Lead Gen: How to Boost SEO & PPC Conversions
60 minutes | sponsored by Northwoods
AUG
12
[Friday Forum] Content Marketing
3 live sessions | sponsored by Aprimo
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