MarketingProfs Today: 22 July 2017: MarketingProfs This Week

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In this issue

1.	How-To: Boost Your Email ROI by Improving Your Copy's Readability
2.	Article: For Serious ROI, B2B Companies Need These Three B2C Marketing Strategies [Sponsored]
3.	Podcast: How to Find (or Be) a Valuable Mentor: Claire Diaz-Ortiz on Marketing Smarts
4.	PRO On-Demand Seminar: Advanced Google Analytics: Goals, Events, and Tracking Codes
5.	Survey Says: The Post-Purchase Experience: What Consumers Want
6.	#SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This Week
7.	Infographic: The Indispensable Welcome Email

Don't have your ticket to MarketingProfs B2B Marketing Forum yet (Oct 3-6, Boston)? Get on it: you only have until midnight ET July 31 to get our special Smarty Pants rate. Register today.

How-To

Boost Your Email ROI by Improving Your Copy's Readability

By Trisha Randolph

As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it for readability, you may be missing out on clicks, conversions, and revenue. Read More

For Serious ROI, B2B Companies Should Adopt These Three B2C Marketing Strategies

By Trustpilot [Sponsored Content]

Just because B2C brands cater to a different type of audience doesn't mean you can't pull a page from their playbook for your B2B marketing. In fact, doing so may bring a little more clarity—and a little more bang for your buck. Read More

Podcast

How to Find (or Be) a Valuable Mentor: Claire Diaz-Ortiz on Marketing Smarts

By Kerry O'Shea Gorgone

Claire Diaz-Ortiz, co-author of One Minute Mentoring (written with Ken Blanchard) explains how mentoring benefits both the mentor and the protege, how to find a mentor, how to know when it's the right fit, and more. Read More

FOR PRO Members

On-Demand Seminar: Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes

In this Teach Me How seminar, you'll learn how to add and manage marketing tags with Google Tag Manager, but without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors—to understand their needs and give them a better experience. Read More

Join us on July 25 for How to Build and Scale a Webinar Program, where you'll learn how targeting and personalization will get more people to attend your webinars and net you loads of new leads.

Survey Says

The Post-Purchase Experience: What Consumers Want

By Ayaz Nanji

Consumers say retailers and manufacturers of B2C products could most improve the post-purchase experience by offering better technical assistance, according to recent research from the CMO Council and LiveTechnology. Read More

Quick Take

#SocialSkim: LinkedIn Jumps Into Video, Amazon's Social Shopping Platform: 10 Stories This Week

By Christian Neri

This week, it's all about LinkedIn: native video, a lite mobile version, and a Windows 10 app. Also: Amazon's social-shopping feed and plans for a WhatsApp competitor; Facebook's Marketplace ad tests and alternative News Feed; the status of paid social; and more! Read More

At-A-Glance

The Indispensable Welcome Email [Infographic]

By Laura Forer

Knock, knock. Who's there? New subscribers. And it's time to welcome them to your brand. This infographic shares ideas for welcome series and tips for making those first emails impactful. Read More

event calendar

Jul 25	FREE Seminar—How to Build and Scale a Webinar Program
Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Aug 17	Teach Me How—How to Create a Successful Podcast That Ensures Success
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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