MarketingProfs Today: 21 July 2018: MarketingProfs This Week

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In this issue

1.	How-To: Four Steps to Make Sure Your Content Strategy Is Headed in the Right Direction
2.	Article: Emerging Social Platforms: How to Get the Jump on Other Marketers
3.	Podcast: How to Integrate Brand and Culture (and Why): 'Fusion' Author Denise Lee Yohn
4.	PRO On-Demand Seminar: 7 Professional Secrets to Safely Use Humor in Marketing
5.	Quick Take: How to Craft an Email Newsletter That Gets Marketing Results
6.	Survey Says: The Top Sites Driving Referral Traffic, by Content Category
7.	Infographic: Marketers Should Know: How Influencers Generate Revenue

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How-To

Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does.

By Jake Athey

Is your content marketing strategy working as hard as it should be and achieving your goals? Here's how to audit your content to ensure it's moving your customers—and your ROI—in the right direction. Read More

Emerging Social Platforms: How to Get the Jump on Other Marketers

By Lorel Wilhelm-Volpi

Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there. Read More

Podcast

How to Integrate Brand and Culture (and Why You Should): 'Fusion' Author Denise Lee Yohn on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Denise Lee Yohn shares useful insights from her book Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies. Read More

FOR PRO Members

On-Demand Seminar: Seven Professional Secrets to Safely Use Humor in Marketing

In this Teach Me How seminar, you'll learn seven techniques to finding humor in almost every situation (including the ones you're not supposed to), and the techniques professionals use to "write funny" without resorting to tired clichés and stereotypes. Read More

By becoming a PRO member, you'll receive unlimited access to an unparalleled collection online, on-demand marketing resources on over 250 topics. Go PRO and save 30% with code WOOHOO.

Survey Says

The Top Sites Driving Referral Traffic, by Content Category

By Ayaz Nanji

Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly. Read More

Quick Take

How to Craft an Email Newsletter That Gets Marketing Results

By Chandra Blouin

If the all the recent anti-spam legislation has you feeling hesitant about sending emails, fear not. Newsletters are still one of the most effective ways to reach your B2B audience. Here are some tips to get excellent results. Read More

At-A-Glance

Marketers Should Know: How Influencers Generate Revenue [Infographic]

By Laura Forer

Brands can partner with influencers in a variety of ways. A study reveals the 15 most common methods—and the ones among them that influencers find most successful. Read More

event calendar

Jul 24	FREE Seminar—How to Build an On-Demand Webinar Content Strategy
Jul 31	FREE Seminar—The CMO's Guide to Marketing Transformation
Aug 23	Teach Me How—Facebook Advertising Tactics for the B2B Marketer
Sep 14	Virtual Conference—Marketing Strategy
Nov 13-16	B2B Marketing Forum—Register by September 14 to save up to $200!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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