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| By Bob DeStefano |
| Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that image and manage your reputation.
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| By Christian Gulliksen |
| Too many PR practitioners choose to ignore editorial etiquette, some going as far as demanding to see an article before it goes to print or offering bribes for positive coverage. But here's the right way to do great PR.
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| By Matthew Grant |
| Getting people to talk about your company in a positive way is far simpler than you think. In the end, it's as obvious as being nice or providing thoughtful customer service. The problem is that many companies fail because they forget "to be human," says Andy Sernovitz in this podcast.
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| Learn how to engage prospects earlier in the buying process and steer them in your direction in a way that supports prospects' research and decision-making. It offers 16 "road rules" for lead marketing success and a graphic road map of the B2B buyer's journey.
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| Social Is Shifting Beyond Marketing |
| Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the organization, according to a study by Ketchum and FedEx.
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By Drew McLellan
Before consumers buy from you, they must know, like, and trust you. Traveling along that continuum takes time. That’s why a drip marketing strategy makes sense.
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Jul 24
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FREE Seminar—Tips for Generating Demand with Social Media |
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Jul 26
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PRO Seminar—Ten Best Practices for Performing Competitive Teardowns |
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Jul 31
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FREE Seminar—Attract and Engage: Two Video Marketing Experts Share Hard-Won Lessons
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Aug 2
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PRO Seminar—Not Your Father's B2B: Building Business in Today's New World of Marketing |
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Aug 9-27
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MarketingProfs University—Search Marketing School: PPC save $200 with code SEARCHPPC |
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Sep 13-Oct 1
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MarketingProfs University—Search Marketing School: SEO save $200 with code SEARCHSEO |
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Sep 14
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Virtual Conference—Content Marketing sign up for free! |
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Oct 4-5
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B2B Forum 2012—Boston save $300 or more with the Early Bird rate |
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