MarketingProfs Today: 2 July 2016 Issue: MarketingProfs This Week

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In this issue

1.	How-To: Six B2B Takeaways From Six Great Facebook Ads
2.	#SocialSkim: A Whole New Facebook Live, Plus 10 More Stories
3.	Podcast: Publicity for Authors: Book Promoter Fauzia Burke on Marketing Smarts
4.	PRO Take 10: Get a Seat at the CEO's Table
5.	Survey Says: Why People Share Content on Facebook
6.	My View: The Mathematical Reason SEO Is the Best Long-Term Marketing Strategy
7.	Infographic: Five Steps to Service Recovery and Complaint-Handling Success

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How-To

Six B2B Takeaways From Six Great Facebook Ads

By Daniel Kushner

Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, in part, is "pay to play": Facebook advertising. Read More

Podcast

How to Promote Your Book (Even When You Have No Time): Fauzia Burke on Marketing Smarts

By Kerry O'Shea Gorgone

Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing for Busy Authors. Read More

FOR PRO Members

Take 10: Get a Seat at the CEO's Table

In just 10 minutes, you'll learn the keys to advancing your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table. Read More

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Survey Says

Why People Share Content on Facebook

By Ayaz Nanji

What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network? Read More

Quick Take

#SocialSkim: A Whole New Facebook Live, Plus 10 More Stories in This Week's Roundup

By Christian Neri

This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and Pinterest's new visual search feature. Read More

My View

The Mathematical Reason SEO Is the Best Long-Term Marketing Strategy

By Timothy Carter

A well-rounded SEO strategy can earn a far higher ROI than any other strategy in the long term. Here's the proof. Read More

event calendar

Jul 6	FREE Seminar—Five Digital Marketing Mistakes (and How to Fix Them)
Jul 14	PRO Seminar—The Broken Promise of Digital: Making the Customer the Center of What We Do
Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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