MarketingProfs This Week: 18 July 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Three SEO Pitfalls That Will Wreck Your Website
2.	#SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's Roundup
3.	Podcast: Focus on Lifetime Value: InMobi's Bob Bahramipour on Marketing Smarts
4.	PRO Seminar: Case Study: Reframe Your Media Strategy to Identify & Engage New Audiences
5.	Survey Says: The Biggest Digital Marketing Opportunities of 2015
6.	Infographic: 10 Easy Ways to Improve Your Email Open Rates
7.	My View: Make Your Customers Feel Like You Know Them (Without Being Creepy)

Join us on July 28 for How to Select the Right SMMS Provider to discover the limitless opportunities that exist for your business when you shift from just being present on social platforms to being a social business. Register today.

How-To

Three SEO Pitfalls That Will Wreck Your Website

By Brad Shorr

Many factors go into on-site optimization, but three items stand out as not only crucial but also frequently shortchanged or completely overlooked. Here's how you can give each its due and dramatically boost your SEO performance. Read More

Podcast

Focus on Lifetime Value: InMobi's Bob Bahramipour on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Former Gigwalk CEO and ad-tech industry veteran Bob Bahramipour of InMobi offers insight into the future of mobile advertising, the metrics that really matter, and the role of corporate culture in building a successful global company. Read More

FOR PRO Members

Case Study Seminar: Reframe Your Media Strategy to Identify and Engage New Audiences

You'll learn how a B2B company redefined its media and branding strategy to engage a new audience and re-engage its traditional audiences via social, PR, television, video, and more. You'll discover how to tailor your approach to capture the attention of a shifting customer base. Read More

Join us on August 14 for our free Marketing Strategy & Planning Virtual Conference, where three experts will give you actionable advice so you can start planning like a boss. Register today.

Survey Says

The Biggest Digital Marketing Opportunities of 2015

By Ayaz Nanji

Marketers say making proper use of Big Data is the biggest digital opportunity of 2015, according to a recent report from Millward Brown. Read More

Quick Take

#SocialSkim: Facebook E-Shops, Plus 14 More Stories in This Week's Roundup

By Angela Natividad

Learn how Facebook plans to own the entire consumer journey. (Yes, we'll talk about Moneypenny, too.) Also: tools that'll up your GIF game, create instant replays, and save Periscope videos; and why bloggers would rather work with you... not agencies. Read More

My View

Make Your Customers Feel Like You Know Them (Without Being Creepy)

By Kelly McGuire

Online customers come to you through different paths for myriad reasons. The clues they leave behind can help you get to know them and improve their experience, build their loyalty and repeat business, and boost revenue. Read More

event calendar

Jul 21	FREE Seminar—Five Ways to Prove the Value of Your Marketing Team
Jul 23	PRO Seminar—How to Build Your Podcast Brand
Jul 28	FREE Seminar—Beyond Posts and Shares: How to Select the Right SMMS
Aug 6	PRO Seminar—Words That Stick: How to Make Your Brand Googleable
Aug 14	Virtual Conference—Marketing Strategy & Planning: Like a Boss!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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