MarketingProfs This Week

Saturday, July 17, 2021

📋 Table of Contents

1. Positioning as the Foundation for Great Messages

2. Be the Lobster on the Cheese Plate: Author Mark Harari on Marketing Smarts

3. How to Create a Powerful Email Marketing Funnel

4. Five Tips for Improving Your Digital Presence

5. How to Build a Solid Channel-Partner Marketing Plan

6. How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation

7. A 17-Step Process for Creating High-Performing Articles

8. Four Marketing Elements Behind the Rise of Dogecoin

9. On Day One of B2B Forum... MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Positioning as the Foundation for Great Messages
article
Positioning as the Foundation for Great Messages
The goal of positioning, which is a strategic process, is to create benefit associations in the minds of your prospective customers. That's because your brand messaging won't hold up unless you've first built your positioning. Here's what you need to know. »
Be the Lobster on the Cheese Plate: Author Mark Harari on Marketing Smarts
podcast
Be the Lobster on the Cheese Plate: Author Mark Harari on Marketing Smarts
Marketing veteran Mark Harari talks positioning and crisis communication, and he shares tips from his new book, Lobster on a Cheese Plate. Read more and listen in on this fascinating conversation. »
How to Create a Powerful Email Marketing Funnel
infographic
How to Create a Powerful Email Marketing Funnel
Email marketing funnels can help you lead people from interest to action. So, how can you build an effective one? Check out the infographic. »
Five Tips for Improving Your Digital Presence
infographic
Five Tips for Improving Your Digital Presence
Digital presence is the totality of how you're represented on the Web, from site landing pages and blog posts to social content and online reviews. So, how can you boost your digital presence? Check out the infographic. »
How to Build a Solid Channel-Partner Marketing Plan
article
How to Build a Solid Channel-Partner Marketing Plan
One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Ensure your success by building a solid marketing partnership. »
How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation
article
How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation
Your buyers incorporate mobile into their everyday work, so it makes sense that your marketing and sales communications should, too. SMS can transform your efficiency—and it's even more effective when combined with automation. »
A 17-Step Process for Creating High-Performing Articles
infographic
A 17-Step Process for Creating High-Performing Articles
How exactly do you create an effective piece of content? A recent infographic from Orbit Media Studios outlines an effective strategy for developing high-performing articles. Check out the infographic. »
Four Marketing Elements Behind the Rise of Dogecoin
article
Four Marketing Elements Behind the Rise of Dogecoin
Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look. »
On Day One of B2B Forum...
MarketingProfs B2B Forum
Oli Gardner. Pam Didner. Keith Jennings. They are just three of the reasons to join us for Day One of B2B Forum this October.
Check out the full program.
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just added 2 more services to our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage). Branding and Analytics have joined the positioning & messaging, customer experience, and demand generation services. Each is especially designed for marketers who have important work to do but don't have the time or team to ensure success. See how MarketingProfs can help you.
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kick off on July 15 with the first webinar, on lead magnets. In the weeks to follow, we'll move on to list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. Sign up for each one to learn by doing!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
Positioning as the Foundation for Great Messages »
Four Characteristics of Won Sales Deals »
How to Create a Powerful Email Marketing Funnel [Infographic] »
How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation »
Four Ways to Make Your Backlink Management More Dynamic »
Five Tips for Improving Your Digital Presence [Infographic] »
News You Can Use
Updates from around the industry
6sense and Bombora Expand Partnership to Deliver Buyer Insights, Data, and Orchestration to Account-Based Sellers and Marketers Yahoo Finance
Payhippo Raises $1M Toward B2B AI Lending PYMNTS
DigiCert Announces Availability of New Verified Mark Certificates PR Newswire
InsightsNow Hires New Vice-President of Research and Insights EIN Presswire
CallMiner Announces Conversation Analytics Solution for Enterprise and Business Development Sales Teams Business Wire
Duda Raises $50 Million for Its B2B Website Building Platform MarTech Series
Altitude Marketing Adds Bob Ziltz as Vice-President, Sales Altitude Marketing
ZoomInfo and LeanData Partner to Improve B2B Lead Routing Records Demand Gen Report
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