📋 Table of Contents

Saturday, July 15, 2023

📋 Table of Contents

1. How to Manage Online Comments—And Why You Need a Comment Strategy

2. B2B Branding, Stories, Social Efforts, and Disruptive Innovation

3. How AI Rewrote the Slogans of 50 Well-Known Brands

4. Three Keys to Successful Marketing Process Automation Implementation

5. How Content Marketing Builds Brand Loyalty

6. Generate High-Quality Traffic That Turns Into Leads and Sales Marketing Smarts

7. The Marketing Strategy of Launching a Brand-New Product

8. Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

9. The Power of a B2B Referral Generation Program Marketing Smarts

10. Predict Your Market's Future MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

How to Manage Online Comments—And Why You Need a Comment Strategy

Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools. »

podcast

B2B Branding, Stories, Social Efforts, and Disruptive Innovation

Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely changed the game. Read more and listen in. »

research

How AI Rewrote the Slogans of 50 Well-Known Brands

Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had an artificial intelligence program rewrite 50 slogans and then surveyed 1,007 Americans to see if they liked the original or AI-generated one better. Check out the study findings. »

article

Three Keys to Successful Marketing Process Automation Implementation

Digital transformation can't be done all at once or off the cuff. Adopting automation and new martech must be a deliberate process that ensures business success while prioritizing the right tech. »

infographic

How Content Marketing Builds Brand Loyalty

This infographic looks at how content can help build brand loyalty in five ways: positioning your brand as a trusted expert, improving audience experiences, removing barriers, enabling more connections, and creating real value. Check out the infographic. »

Marketing Smarts Live Show

Generate High-Quality Traffic That Turns Into Leads and Sales

Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post for generating leads that turn into sales. Why? Check out this video to find out. »

article

The Marketing Strategy of Launching a Brand-New Product

To help us think strategically about the benefits and risks of launching a brand-new product to the market, it's useful to frame the process as the stages of a life cycle, especially from customer point of view—i.e., the types of customers a company will attract at each stage. »

article

Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships. »

Marketing Smarts Live Show

The Power of a B2B Referral Generation Program

Many companies perceive referrals to be out of their control—as something that just happens whenever they get lucky. But that's not how it should work. You can—and should—be generating referrals systematically. Tune in! »

Predict Your Market's Future

MarketingProfs Master Class for PRO Members

When you know how your market will change in the next 10 years, you can stay ahead of your competitors. But if you don't have a crystal ball handy, try the next best thing: "convergent thinking." Discover how it works in Allen Weiss' Marketing Strategy Master Class, Lesson Seven.

See the future

Afoot in the Neighborhood

MarketingProfs community goings-on

Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.

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Did You Miss Us?

Recent MarketingProfs content

How to Manage Online Comments—And Why You Need a Comment Strategy »

How AI Rewrote the Slogans of 50 Well-Known Brands »

How Content Marketing Builds Brand Loyalty [Infographic] »

Generate High-Quality Traffic That Turns Into Leads and Sales | Marketing Smarts Live Show »

Third-Party Cookie and Data Deprecation: What's a Marketer to Do? »

A Playbook for Marketing-Led Growth: Amrita Mathur on Marketing Smarts [Podcast] »

News You Can Use

Updates from around the industry

Insightly Releases Modern CRM Checklist to Help Businesses Assess Their Software Capabilities PRWeb

Meet Wonder, Wonderflow's Revolutionary New Generative AI Product PR Newswire

ZoomInfo Launches Bold New Brand Campaign Targeting Go-to-Market Professionals Business Wire

ClickDimensions Disrupts B2B Sales and Marketing With Groundbreaking Account-Based Approach InvestorsObserver

ESOMAR Launches AI Task Force Initiative EIN News

Emplifi's Latest Release Harnesses Power of AI, Automation, and Analytics Innovation for Brands Targeting Modern Consumer Interactions MarTech Series

SOCi Enhances Platform With New Survey Solution to Fuel Real-Time, Multichannel Customer Insights PR Newswire

Uberflip Releases Powerful Enhancements to Leading Digital Sales Room Product Sales Assist PR Newswire

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