MarketingProfs Today: 15 July 2017: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Seven Content Types That Will Increase Leads and Conversions
2.	Article: Four Steps to Maximizing Customer Lifetime Value [Sponsored]
3.	Podcast: Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch
4.	PRO Take 10: How to Leverage Your Online Community
5.	Survey Says: What Differentiates High-Performing Marketing Teams
6.	#SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories
7.	Infographic: Video Content and Its Role in the Marketing Funnel

By upgrading to PRO membership, you'll receive unlimited access to a virtual library of marketing training information, best practices, trends, and other relevant content to help you find solutions to your marketing challenges. Bonus: save 25% this month only with code JULYPRO!

How-To

Seven Content Types That Will Increase Leads and Conversions

By Andrew Gazdecki

You want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable marketing. Consider these seven types of content proven to help you increase leads and optimize conversion rates. Read More

Four Steps to Maximizing Customer Lifetime Value

By Zaius [Sponsored Content]

If customer lifetime value is not your top marketing metric, or at least one of the top metrics, you're missing out on a massive opportunity to grow revenue quickly and easily—and profitably. Read More

Podcast

Hacks That Make Your Content Sticky Like Duct Tape: John Jantsch on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Marketing consultant, speaker, and author John Jantsch of Duct Tape Marketing shares tips, tricks, and insights for better content marketing, and discusses his latest book, SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. Read More

FOR PRO Members

Take 10: How to Leverage Your Online Community

In just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. From setting goals to becoming a good listener, you'll leave with actionable steps to build a stronger online community. Read More

PRO's virtual library of training, best practices, trends, and tools helps marketers like you stay up-to-date so you can face any marketing challenge head-on. Bonus: Save 25% this month only with code JULYPRO.

Survey Says

What Differentiates High-Performing Marketing Teams

By Ayaz Nanji

High-performing marketing teams are more likely than underperforming marketing teams to focus on the customer experience, coordinate closely with Sales, and engage consumers across channels, according to recent research from Salesforce. Read More

Quick Take

#SocialSkim: LinkedIn Custom Notifications, Facebook Monetizes Messenger: 10 Stories This Week

By Christian Neri

LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn's Sponsored InMail; search via emoji; more! Read More

At-A-Glance

Video Content and Its Role in the Marketing Funnel [Infographic]

By Laura Forer

Some 90% of customers say they find video helpful when making shopping or buying decisions. But using video in marketing isn't always straightforward: You have to pick the right video for each stage of the marketing funnel. Read More

event calendar

Jul 18	FREE Seminar—The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
Jul 20	Teach Me How—Advanced Google Analytics for Marketers
Jul 25	FREE Seminar—How to Build and Scale a Webinar Program
Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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