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In This Issue
+ How-To: Picture This—Acquisition Email That's More Visual
+ Slide Show: Five Signs You're a Social Media Addict
+ Podcast: Making the Case for Google+
+ PRO Take 10: Five Things You Should Know About LinkedIn
+ Survey Says: When a Brand Tweets, Does Anybody Hear?
+ Quick Take: Three Steps to Calculating B2B Social Media ROI
+ My View: 19 Reasons Your LinkedIn Headshot May Be an Epic Fail
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How-To Picture This: Acquisition Email That's More Visual
By Eric Didier
Look at the evolution of social media, and you'll plainly see that it's being driven by imagery. But email, too, is a social medium, and now is a great time to evaluate how you use images in your email marketing. Read More
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Slideshow Five Signs You're a Social Media Addict [Slide Show]
By Christian Gulliksen
We love the virtues of Facebook, Twitter, and Instagram—but they're sometimes too much of a good thing. Do you have an unhealthy relationship with social media? Here are some signs that you're a social media addict. Read More
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Podcast Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]
By Matthew Grant
Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot. Read More
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PRO Take 10: Five Things You Should Know About LinkedIn
In just 10 minutes, you'll learn five powerful, easy-to-implement LinkedIn tips you may not have considered. Viveka von Rosen explains how you can beef up your profile (even if you think you've mastered LinkedIn) to stand out from the crowd. Read More
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Survey Says
When a Brand Tweets, Does Anybody Hear?
Tweets that contain fewer than 100 characters receive 17% higher engagement than longer tweets, and engagement rates are on average also 17% higher on weekends. Read More
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Quick Take
Three Steps to Calculating B2B Social Media ROI
Countless B2B marketers have balked at the difficulty of calculating social media ROI. But if you understand social media analytics, and if you have access to the right data, an ROI calculation is three steps away. Read More
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My View 19 Reasons Your LinkedIn Headshot May Be an Epic Fail
Tobias Schremmer
Do you hate how you look in photos? Especially in your headshot on LinkedIn, where you'd love to make a great first impression? Fear not! Just avoid these 19 headshot no-no's. Read More
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