Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Today's dose of marketing know-how | Saturday, July 13, 2024
|
|
|
In This Issue
|
|
|
ARTICLE
|
|
How to Write Concisely: Nine Tips
Learn how to write concisely with these nine essential tips. Enhance your content's clarity and effectiveness.
Read less ➔
|
|
|
RESEARCH
|
|
Successful ABM: What B2B Marketers and Salespeople Need From Each Other
What do B2B marketers and salespeople need from each other in order to execute successful account based marketing (ABM) strategies? To find out, researchers surveyed 400 B2B marketing and sales decision makers.
Check out the study findings ➔
|
|
|
ARTICLE
|
|
Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events
Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics.
Read more ➔
|
|
|
INFOGRAPHIC
|
|
How Brand Consistency and Hyper-Personalization Drive Success
This infographic explores how brand consistency and hyper-personalization can supercharge marketing strategies, and looks at how some of the world's biggest brands are benefiting from personalization and consistency.
See the infographic ➔
|
|
|
ARTICLE
|
|
AI-Washing: Are Buyers Being Taken to the Cleaners?
Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust.
Read more ➔
|
|
|
ARTIFICIAL INTELLIGENCE
|
|
AI Update, July 12, 2024: AI News and Views From the Past Two Weeks
Catch up on select AI news and developments from the past two weeks or so.
Stay in the know ➔
|
|
|
RESEARCH
|
|
The Gap Between Marketing Agency Confidence and Client Satisfaction
Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.
Check out the study findings ➔
|
|
|
ARTICLE
|
|
Seven Steps for Rolling Out AI Across Your Demand Gen Programs
Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results.
Read more ➔
|
|
|
RESEARCH
|
|
The Current and Future Trends Shaping B2B Marketing
What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.
Check out the study findings ➔
|
|
|
INFOGRAPHIC
|
|
SEO Trends: The Shift From EEAT to MEEEAT
According to this recent infographic, traditional search engine optimization strategies may be missing two key components: multimedia and engagement.
See the infographic ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Beat the Summer Slump
Feel a summer slump coming on? Drum up demand with Kenda Macdonald's Demand Gen Working Webinar. This five-part series will help you attract qualified prospects, nurture them with automated emails, and more. Soon, that summer slump will be a thing of the past. Included with PRO.
|
| |
|
Upcoming Events
|
JUL
17
|
|
Session 2 of our 4-week SEO Working Webinar Series
|
| |
|
SEP
4
|
|
Get the secrets to irresistible marketing writing. Livestreams every Wednesday, Sep 4–Nov 6.
|
| |
|
NOV
12-14
|
|
Join us live in Boston for the best B2B marketing conference on the planet.
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2024 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|