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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, July 13, 2019 |
| How to Write Cold Emails to Millennials and Get a Response | ||||
| Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate? Read the article. | ||||
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| Five Steps to Building Trust With Thought Leadership | ||||
| A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program. | ||||
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| Navigate Marketing's (and Your) Future With a Digital Map: Jeremiah Owyang [Podcast] | ||||
| Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the six digital eras and how future trends will affect marketers. Read more and listen in on this insightful conversation. | ||||
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| ABM: How to Select the Right Accounts for Your Organization | ||||
| Learn how to collaborate with your sales team using the three pillars of ABM to select accounts with the highest likelihood of making a near-term purchase. Find out more. | ||||
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| Marketing Department Roles and Salaries [Infographic] | ||||
| Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, continue to shift. So do marketing skill sets and marketing team structures—and marketing salaries. For typical marketing roles and salaries, check out the infographic. | ||||
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| Brand Video Benchmarks: Length and Engagement Trends [Study] | ||||
| The average length of brand videos in 2018 dropped significantly—that's the second year in a row—according to recent research. Check out these interesting findings. | ||||
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| Keep Consumers From Cheating on You: Foster a Community to Stay Together | ||||
| Marketers have long sought to encourage brand loyalty, but tactics are falling short. Marketers still make two big errors when using traditional loyalty tactics: trying to develop a relationship built on transactions; and not listening to consumers. Here's what to do instead, in three steps. | ||||
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| Five Challenges Standing in the Way of Email Marketing ROI | ||||
| sponsored article | ||||
| Done right, email marketing delivers results that outperform just about any other channel's. Done wrong, you leave money on the table with every send. So what are the roadblocks that stand in the way of optimizing email ROI? | ||||
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