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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, July 11, 2020 |
| An Easy 3-Step Headline Formula That Grabs Customer Attention in Just 5 Minutes (With Examples) | ||||
| The legends of copywriting agree: It can destroy or skyrocket your marketing campaign. "It" is your headline—the first thing that gets noticed. If people don't read your headline, they don't go on to read your content. Here's how to easily write headlines that get read. | ||||
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| B2B Brands: Five Marketing Strategies to Come Out of the Recession Strong | ||||
| As a B2B brand, the last thing you need is to miss the post-pandemic rebound of the economy when it happens. These five marketing strategies can help you come out of the recession as strong as before—or even better positioned. | ||||
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| The Recipe for 'Brand Hysteria': Johnny Cupcakes on Marketing Smarts [Podcast] | ||||
| Get secrets for building an addictive brand from award-winning entrepreneur Johnny Earle, founder of world-renowned clothing brand Johnny Cupcakes. Read more and listen in on this insightful conversation. | ||||
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| The Future of Marketing Events in the Age of COVID-19 | ||||
| The challenge for events in 2020 and beyond is how they can remain profitable while keeping the best interests of the industry they serve—and the safety of speakers, sponsors, and attendees—at the forefront. Here are some likely scenarios for the future of events. | ||||
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| PRO Now Includes Storytelling Summit—and More! | ||||
| MarketingProfs PRO benefit | ||||
| With an annual PRO subscription, you now have access to the 11 on-demand sessions of Storytelling Summit. PRO subscribers register here at no cost. Not yet PRO? Learn more here. | ||||
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| How to Find Remote Work [Infographic] | ||||
| Remote work continues to grow in popularity as companies find that workers are healthier and more productive at home during the pandemic . Chances are high that various jobs will stay remote when the pandemic eases and eventually ends. See how you can search for, and find, your remote job. | ||||
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| CMO Compensation Trends: Female Sr. Marketers Outearn Male Sr. Marketers [Study] | ||||
| Female senior marketers received a higher base salary and bonus, on average, than male senior marketers in 2019, according to recent research. Check out findings from the study. | ||||
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| Five Measures for Proving the ROI of Your Employee Advocacy Efforts | ||||
| The definition of "employee advocacy" is straightforward: the promotion of an organization by its staff members. It's a low-cost, high-return way to increase brand awareness, drive engagement, and attract talent. But can you show how that impact is related to business goals? | ||||
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| COVID-19's Impact on Marketers' Content, Investment, and Targeting Strategies [Study] | ||||
| The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research. Check out findings from this LinkedIn study. | ||||
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