MarketingProfs This Week: 11 July 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Manage Email Deliverability: Six Simple Best-Practices
2.	#SocialSkim: Facebook's CPC Updated, Plus More Stories in This Week's Roundup
3.	Podcast: How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts
4.	PRO New! Seminar: The Zappos Story: Create and Sustain a Culture of Service
5.	Survey Says: The Best Time of Day to Tweet
6.	Infographic: 10 Easy Ways to Improve Your Email Open Rates
7.	My View: Three Ways Brain Science Can Skyrocket Your Conversion Rates

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How-To

How to Manage Email Deliverability: Six Simple Best-Practices

By Evan Burke

Managing deliverability can challenge even the most well-respected brand. Government regulations, inconsistent Internet service provider policies, emerging technologies, and changes in subscriber behavior all add to the complexity. Read More

Podcast

How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts

By Kerry O'Shea Gorgone

Attorneys Sara F. Hawkins and Kerry O'Shea Gorgone discuss the latest tips from the FTC on how brands and bloggers should legally disclose sponsored content and run promotions. Read More

FOR PRO Members

New! Seminar: The Zappos Story: Create and Sustain a Culture of Service

Zappos Insights speaker and culture evangelist Jon Wolske will share the value system and legendary approach to customer service that Zappos is known for. He'll show you how that culture of service can be applied in any industry or company—including yours! Read More

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Survey Says

The Best Time of Day to Tweet

By Ayaz Nanji

The most popular times for tweeting are often not the best times for getting clicks and engagement, according to a recent report from Buffer. Read More

Quick Take

#SocialSkim: Facebook's CPC Updated, Plus More Stories in This Week's Roundup

By Angela Natividad

It's an exciting week when sharks and fireworks combine... and brands hop on both. Also: Facebook is changing how it measures cost per click, ways to market better on LinkedIn, and an app called Bunkr that will transform the way you wow a crowd. Read More

My View

Three Ways Brain Science Can Skyrocket Your Conversion Rates

By Christopher Lester

By using what is known about neuroscience, emotion, and human behavior, marketers can make small but strategic changes to their CTAs that drive more sales, make new connections, and boost their company's bottom line. Read More

event calendar

Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Jul 14	FREE Seminar—Webinar Benchmarks Report
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Jul 21	FREE Seminar—Five Ways to Prove the Value of Your Marketing Team
Jul 23	PRO Seminar—How to Build Your Podcast Brand
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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