MarketingProfs This Week

Saturday, July 10, 2021

📋 Table of Contents

1. The Three Pillars of Positive Customer Experiences

2. Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?

3. 12 Work-From-Home Productivity Hacks

4. Seven Marketing Automation Campaigns That Should Get You Promoted

5. From Theory to Practice: Marketing and Sales Enablement Friday Forum MarketingProfs event

6. Three Metrics for Measuring PR Campaign and Marcomms Success

7. Marketing Jobs in 2021: Location and Salary Trends

8. Webinar Benchmarks: Promotion and Attendance Trends

9. Introducing the Working Webinar Summer Series PRO-only event

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Three Pillars of Positive Customer Experiences
article
The Three Pillars of Positive Customer Experiences
It's now a digital-first world, and that means the customers are expecting more out of their experience than ever. Thanks to technology, companies can offer positive customer experiences across digital channels. Build your CX on these three pillars. »
Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?
article
Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?
Businesses that need marketing services are faced with the question of whether to hire in-house, outsource to an agency, or contract with freelancers. Here are the most important factors to consider when making your decision. »
12 Work-From-Home Productivity Hacks
infographic
12 Work-From-Home Productivity Hacks
How can you boost productivity and set yourself up for success while working from home? Separating your work life and home life, firing up your energy levels, and maximizing your efficiency are key approaches. Check out the infographic. »
Seven Marketing Automation Campaigns That Should Get You Promoted
article
Seven Marketing Automation Campaigns That Should Get You Promoted
The secret to marketing automation success is knowing what email campaigns to use and when. Seven campaigns effective enough to get you promoted are outlined in this article. »
MarketingProfs event
From Theory to Practice: Marketing and Sales Enablement Friday Forum
Marketers and salespeople know the value of "alignment"—in theory, anyway. But how do you take the theory and apply it to your reality—so you can work together to generate more sales? These three highly useful sessions will help you turn alignment theory into marketing and sales success. »
Three Metrics for Measuring PR Campaign and Marcomms Success
article
Three Metrics for Measuring PR Campaign and Marcomms Success
Many PR agencies measure campaign success only by the volume of media engagements, but there's much more to marcomms success than that. Learn about the three best metrics for measuring PR campaigns. »
Marketing Jobs in 2021: Location and Salary Trends
infographic
Marketing Jobs in 2021: Location and Salary Trends
The COVID-19 pandemic drove a 177% spike in remote job listings for marketing roles over a six-month period, according to recent research. Check out the infographic. »
Webinar Benchmarks: Promotion and Attendance Trends
research
Webinar Benchmarks: Promotion and Attendance Trends
Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research. Check out findings from this study. »
Introducing the Working Webinar Summer Series
PRO-only event
New for PRO! One part workbook. One part webinar. 100% hands-on learning on five demand generation topics. Join us July 15 for our first working webinar, and learn how to create magnificent lead magnets.
Register today.
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just added 2 more services to our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage). Branding and Analytics have joined the positioning & messaging, customer experience, and demand generation services. Each is especially designed for marketers who have important work to do but don't have the time or team to ensure success. See how MarketingProfs can help you.
July 13: We kick off a new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kick off on July 15 with the first webinar, on lead magnets. In the weeks to follow, we'll move on to list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. Sign up for each one to learn by doing!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
Seven Marketing Automation Campaigns That Should Get You Promoted »
The State of Sales Coaching »
Three Metrics for Measuring PR Campaign and Marcomms Success »
Not All Is Lost: Third-Party Cookies Remain... for Now »
The Three Pillars of Positive Customer Experiences »
Webinar Benchmarks: Promotion and Attendance Trends »
News You Can Use
Updates from around the industry
Tribe Attracts $7.5M From Global Investors as Demand Explodes for Its Community Platform GISuser
Tenovos Secures $8 Million Series A-1 Funding PR Newswire
Uproar PR Expands B2B Division With Vector and HiOperator Yahoo Finance
Paper Gets $100M Worth of Venture-Backed Paper for B2B EdTech TechCrunch
Convoy, Flexport Team on Centralized B2B Supply Chain PYMNTS
Penguin Strategies Acquires Amarok to Better Serve Companies Requiring Advanced Salesforce Services Yahoo Finance
ShippyPro Secures $5M in Series A Funding to Become the Only All-in-One Global Delivery Infrastructure for E-Commerce Companies The Street
New Investors Accelerate DESelect Release on the US Market AIthority
Upcoming Events
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