📋 Table of Contents

Saturday, July 1, 2023

📋 Table of Contents

1. Four Crisis Communications Lessons We Learned From 2022

2. A B2B Marketer's Guide to Marketing Attribution

3. Want to Build Trust and Provide Value? Try Being Nice, and Helpful!

4. The Top Skills Among B2B Marketers on LinkedIn

5. Why a CXO Alone Won't Solve Your CX Problems

6. The Mechanics of Running a Content-First B2B Marketing Department Marketing Smarts

7. For Long-Term Market Advantage, Analyze Yourself

8. How to Recruit and Retain Gen Z Talent

9. Universal Analytics: We Tried to Warn You... MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Four Crisis Communications Lessons We Learned From 2022

Crises are inconvenient but inevitable. These four high-profile calamities from 2022 are great examples of what and what not to do during a crisis. »

podcast

A B2B Marketer's Guide to Marketing Attribution

Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution vs. funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight market. Read more and listen in. »

article

Want to Build Trust and Provide Value? Try Being Nice, and Helpful!

Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value—honest-to-goodness help for someone with a specific problem? »

research

The Top Skills Among B2B Marketers on LinkedIn

Which skills are the most common for B2B marketers to list on their LinkedIn profiles? To find out, researchers at the professional social network examined LinkedIn 2023 data for marketers who work for 1,000 B2B companies around the world. Check out the study findings. »

article

Why a CXO Alone Won't Solve Your CX Problems

If you're concerned about your company's customer experience, don't just throw a CXO into the fray and expect that person to fix it. Leaders need buy-in from all departments to improve customer experience. »

Marketing Smarts Live Show

The Mechanics of Running a Content-First B2B Marketing Department

What does it mean to run a content-first marketing department? This episode of the Marketing Smarts Live Show features valuable insights and tips from content marketing expert Joe Pulizzi. Read more and watch the video. »

article

For Long-Term Market Advantage, Analyze Yourself

Marketing strategy is often thought about in terms of where the market is going and how best to satisfy the changing needs of the market. Rarely is time spent analyzing one's own company. But doing so is the only way to ensure consistent success. »

infographic

How to Recruit and Retain Gen Z Talent

This infographic from Abode explores data points and best-practices related to successfully hiring and retaining Gen Z talent. Check out the infographic. »

Universal Analytics: We Tried to Warn You...

MarketingProfs Master Class for PRO Members

Tonight, Google shuts down their beloved Universal Analytics tool. Is your team ready to tackle GA4 on Monday? If not, get up to speed on GA4's new workflow, features, and reporting with our Master Class, Google Analytics 4 for Marketers. Hosted by data lover Christopher S. Penn. Available on-demand now to PRO and PRO Teams members!

Prep for GA4

Afoot in the Neighborhood

MarketingProfs community goings-on

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Did You Miss Us?

Recent MarketingProfs content

The Mechanics of Running a Content-First B2B Marketing Department | Marketing Smarts Live Show »

The Biggest Benefits of Improving Company Culture »

Why a CXO Alone Won't Solve Your CX Problems »

The Pros and Cons of Using Humor in Marketing [Infographic] »

The Top Skills Among B2B Marketers on LinkedIn »

Want to Build Trust and Provide Value? Try Being Nice, and Helpful! »

News You Can Use

Updates from around the industry

Sinch Takes Customer Messaging to the Next Level With AI-Powered Smart Conversations for Conversation API PR Newswire

Zift Solutions Launches ZiftONE Global for B2B Enterprises to Accelerate Growth and Drive Revenue Through Channel Partners AccessWire

Kaon Interactive Adds AI-Based Navigation and Personalized Learning to Its Award-Winning B2B Customer Engagement Platform CMSWire

Merge Releases Integrations Management, a Suite of Features for Full Control and Visibility Over Customer Integrations PR Newswire

Botify Launches Botify Advantage, Combining Technology, Data, and Seasoned Expertise to Deliver Faster Organic Growth Yahoo Finance

Folloze and Infinite Edge Consulting Announce a Strategic Services Partnership to Accelerate Customer ABM Success EIN News

Showpad Announces New AI Capabilities to Help Sellers Become Trusted Advisors to Increasingly Knowledgeable Buyers GlobeNewswire

Numentum and B2B Marketing Partner to Inspire Better Buyer Experiences via Community-Driven Marketing EIN News

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