MarketingProfs Today: 1 July 2017 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: The Most Important Branding Element You Are Likely Ignoring
2.	Podcast: Addressable Advertising and Why Marketers Love It, With Experian's Jay Stocki
3.	PRO Take 10: How to Optimize Your LinkedIn Profile With Keywords
4.	Survey Says: What Influences Consumers to Purchase From Marketing Emails?
5.	#SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This Week
6.	Infographic: 11 Questions to Ask Before You Create a Marketing Video

Join us on July 18 for this free seminar to learn why Call Conversions Are The Secret to AdWords, Facebook, and Display ROI, and how to optimize your digital campaigns to drive phone calls.

How-To

The Most Important Branding Element You Are Likely Ignoring

By David Meerman Scott

Branding is vital in today's crowded marketplace of companies, ideas, and products. And though most of us understand visual branding with images, colors, logos, etc., few understand that sounds and music can align perfectly with brand attributes—and set your brand apart. Read More

Podcast

Addressable Advertising and Why Marketers Love It: Experian's Jay Stocki on Marketing Smarts

By Kerry O'Shea Gorgone

Jay Stocki of Experian Marketing Solutions explains addressable advertising—what it is, how it works, and why it's the future of TV advertising. Read More

FOR PRO Members

Take 10: How to Optimize Your LinkedIn Profile With Keywords

In just 10 minutes, learn to drive traffic to your profile with one of LinkedIn's best-kept secrets: search engine optimization. Discover how to add keywords to your LinkedIn profile to increase visitors, improve networking, and connect with the right people. You'll leave with a thorough understanding of how to get better visibility on LinkedIn. Read More

Are you bored of blah results from your email marketing campaigns? Join us for a free seminar on July 11, Five "Must Haves" for an Effective Email Campaign, to learn how to TOTALLY SCORE.

Survey Says

What Influences Consumers to Purchase From Marketing Emails?

By Ayaz Nanji

Consumers say they are most influenced to make purchases from marketing emails by sales/discounts and brand reputation, according to recent research from Yes Lifecycle Marketing. Read More

Quick Take

#SocialSkim: Facebook's Huge Investment, YouTube at VidCon: 11 Stories This Week

By Christian Neri

Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big video effort; why you can't just focus on paid social; more! Read More

At-A-Glance

11 Questions to Ask Before You Create a Marketing Video [Infographic]

By Laura Forer

Lights, camera, action! But before you get to that point, check out these 11 questions to ask yourself about creating a marketing video for your brand. Read More

event calendar

Jul 11	FREE Seminar—Five Must-Haves for an Effective Email Campaign
Jul 18	FREE Seminar—The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions
Jul 20	Teach Me How—Advanced Google Analytics for Marketers
Aug 3	Seminar—How to Create an Analytics Strategy That Ensures Success
Aug 3	Online Course—Marketing Measurement & Analytics \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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