MarketingProfs Today: 9 June 2018: MarketingProfs This Week

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In this issue

1.	How-To: How to Use Research to Write High-Converting CTAs and Tailor Your Content
2.	Article: The Secret to More Effective Campaigns: A Data Management Platform [Sponsored]
3.	Podcast: Focus on 10X Growth, Not 10% Improvements: CoSchedule's Garrett Moon
4.	PRO On-Demand Seminar: A PR Primer for Marketers: Five Steps to Bigger Buzz
5.	Survey Says: The Social Networks B2B and B2C Marketers Value Most
6.	Quick Take: The Business Podcast Primer: The Right Way to Do What Is So Often Wrong
7.	Infographic: How to Run a Meeting so Stuff Actually Gets Done

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How-To

How to Use Research to Write High-Converting CTAs and Tailor Your Content

By Garrett Moon

Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales. Read More

The Secret to More Effective Campaigns: A Data Management Platform

By Lotame [Sponsored Content]

Want to organize your data so it's actually usable? DMPs help marketers manage data, allowing you to deliver better customer experiences, increase engagement, and improve ROI. Here's what to look for in a DMP. Read More

Podcast

Focus on 10X Growth, Not 10% Improvements: CoSchedule's Garrett Moon on Marketing Smarts

By Kerry O'Shea Gorgone

CoSchedule CEO Garrett Moon shares insights on marketing project management and leadership from his new book, 10x Marketing Formula: Your Blueprint for Creating "Competition-Free Content" That Stands Out and Gets Results. Read More

FOR PRO Members

On-Demand Seminar: A PR Primer for Marketers: 5 Steps to Bigger Buzz

In this Teach Me How seminar, you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization, and you'll see real-world case studies that demonstrate how to succeed with PR. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

The Social Networks B2B and B2C Marketers Value Most

By Ayaz Nanji

Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent research from Social Media Examiner. Read More

Quick Take

The Business Podcast Primer: The Right Way to Do What Is So Often Wrong

By Peter Altschuler

Forget the fancy sound effects and music: B2B podcasts need to be informative, useful, and respectful of their listeners' time. Here are 11 tips for how to make your B2B podcast a success. Read More

At-A-Glance

How to Run a Meeting so Stuff Actually Gets Done [Infographic]

By Laura Forer

Meetings have a reputation for being boring time-wasters, but when run well, they can—and should—help make things happen. Follow these tips to run efficient meetings that help people get work done. Read More

event calendar

Jun 12	FREE Seminar—Why Building a Brand Is the Single Best Investment to Grow Your Business
Jun 14	Teach Me How— Content Marketing for Humans in the Age of Robots
Jun 19	FREE Seminar—What Comes After the ESP for E-Commerce
Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing \| Effective strategies for revenue-generating content!
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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Research Writer: Ayaz Nanji

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