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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, June 08, 2019 |
| How to Write a Welcome Email Series That Wins Hearts and Wallets | ||||
| Your welcome emails set the tone for the relationship with your subscribers. If recipients come to know, like, and trust you, they're more likely to open, click, and buy from your future emails. Here are five elements of a welcome email series that'll tip the scales in your favor when you're ready to promote your offers. | ||||
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| Five Keys to Building Better Buyer Experiences | ||||
| Modern B2B buyers are acting more like consumers and demanding frictionless, convenient buying experiences. But delivering those experiences is easier said than done. Here are five considerations for enabling your marketing and sales teams to exceed buyer expectations. | ||||
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| LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast] | ||||
| LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results. Read more and listen in on this insightful conversation. | ||||
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| AR and VR: Revolutionizing Marketing Through Immersive Technologies | ||||
| Digital experiential technologies are redefining everyday processes and influencing a variety of industries, from retail to real estate. See how retailers can harness AR and VR to propel marketing initiatives, enhance the shopper experience, and drive sales. | ||||
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| The Right Way to Approach Marketing Measurement | ||||
| It's easier than ever to quantify the impact of your marketing and to recreate success. So where do you start? By learning to structure your marketing analysis, test conclusions, and present results. Get started today with this course. | ||||
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| How to Be Happier at Work [Infographic] | ||||
| Who doesn't want job satisfaction and more productive employees? Happier faces at the office are certainly good for company morale, too. This infographic offers tips, advice, and helpful hints on how to be happier at work. | ||||
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| Is the Fight Against Bot Ad Fraud Succeeding? [Study] | ||||
| Here's some good news for marketers: The amount of advertising dollars lost to online bot fraud is declining, a recent study found. It's still significant, though. Find out the details of the study. | ||||
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