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| By Craig Fitzgerald, C.C. Chapman |
| Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing program? By following these four steps.
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| By Kerry O'Shea Gorgone |
| National Geographic has been a dominant force in print media for 125 years, and now it's staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging platforms like Instagram and Google+.
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| By Jen Quinlan |
| This week, the famed analyst released her annual report on Internet trends, and there were some standout mobile findings.
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| In just 10 minutes, we'll review a list of things your lead generation company should be doing for you. Here's a teaser: they should be doing more than just setting appointments.
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By Brian Bennett
Take a holistic view of integrated planning. Whether you manage marketing for a major corporation or your own small business, step back periodically and look at the big picture.
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