MarketingProfs This Week

Saturday, June 05, 2021

📋 Table of Contents

1. If Marketing Is as Critical as Sales Is to the B2B Pipeline, Why Don't We Formalize Training for Marketing Teams?

2. The Three New Rules of Content Experience

3. What Your Customer Wants (But Can't Tell You): Author Melina Palmer on Marketing Smarts

4. Four Examples of Brilliant B2B Marketing

5. Four Tactics to Refresh Your 2021 Email Marketing Strategy

6. Ad Retargeting in 2021: Channel, Goal, and KPI Trends

7. What Marketers Need to Know About Clubhouse

8. How to Build a Standout Brand MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

If Marketing Is as Critical as Sales Is to the B2B Pipeline, Why Don't We Formalize Training for Marketing Teams?
article
If Marketing Is as Critical as Sales Is to the B2B Pipeline, Why Don't We Formalize Training for Marketing Teams?
Modern marketers wear many hats. They're expected to accomplish numerous tasks, but formal training for most of those tasks doesn't exist—or it's considered less important than training for Sales. But systematic training for your marketing team is an absolute must. Here's why. »
The Three New Rules of Content Experience
article
The Three New Rules of Content Experience
A stellar content experience for your buyers can be transformative—both to their relationship with your company and to your own business outcomes. But the rules of content have changed. You'll need to know these three new rules of content experience. »
What Your Customer Wants (But Can't Tell You): Author Melina Palmer on Marketing Smarts
podcast
What Your Customer Wants (But Can't Tell You): Author Melina Palmer on Marketing Smarts
Behavioral economics expert and author Melina Palmer shares insights from her new book, What Your Customer Wants and Can't Tell You, and explains how you can use science to improve your marketing results. Read more and listen in on this fascinating conversation. »
Four Examples of Brilliant B2B Marketing
infogaphic
Four Examples of Brilliant B2B Marketing
This recent infographic from LinkedIn Marketing Solutions explores how B2B marketing can be fascinating—and even brilliant—when it's rooted in human emotions. See the infographic. »
Four Tactics to Refresh Your 2021 Email Marketing Strategy
article
Four Tactics to Refresh Your 2021 Email Marketing Strategy
More isn't always better with your email marketing strategy. The pandemic caused many marketers to follow a mass messaging approach in 2020, but prospects aren't likely to respond to that tactic in 2021. Here are four tactics to use now. »
Ad Retargeting in 2021: Channel, Goal, and KPI Trends
research
Ad Retargeting in 2021: Channel, Goal, and KPI Trends
Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research. Check out the study findings. »
What Marketers Need to Know About Clubhouse
infographic
What Marketers Need to Know About Clubhouse
Clubhouse, an audio-only social media app, has been getting lots of buzz recently. But what exactly is it, and how does it work? Check out the infographic. »
How to Build a Standout Brand
MarketingProfs Master Class
Learn the seven dynamics of standout brand building and how to utilize them to create a stand out experience online and off in our next Master Class, launching July 13.
Get your ticket.
Afoot in the Neighborhood
MarketingProfs community goings-on
Our just-launched MarketingProfs Master Class consists of 13 bite-sized lessons to help you develop the financial acumen and measurement skills that you need to make smarter marketing decisions, impress your CFO and management team, and prove your value. Check it out!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!
A new MarketingProfs Master Class, just announced: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Did You Miss Us?
Recent MarketingProfs content
If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don't We Formalize Training for Marketing Teams? »
Ad Retargeting in 2021: Channel, Goal, and KPI Trends »
Four Examples of Brilliant B2B Marketing [Infographic] »
Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts [Podcast] »
Goodbye Universal Analytics, Hello Google Analytics 4 »
The Power of Writing Your Story [Infographic] »
News You Can Use
Updates from around the industry
Threekit Announces the Threekit Visual Configurator for Lightning B2B Commerce on Salesforce AppExchange PR Newswire
Bizconnect Launches First Global Business-to-Business Search Engine and Community MarTech
Video E-Learning Platform for MENA Almentor Closes $6.5M Series B TechCrunch
ActionIQ Partners With Neustar to Power Identity Resolution, Data Enrichment, and Omnichannel Activation Business Wire
Cint Acquires GapFish, Offering Access to Premium Quality Audiences in the DACH Region NEWS
MeritB2B Announces Promotion of Karie Burt to Chief Data and Privacy Officer MarTech
BigCommerce Launches B2B Edition to Help B2B Enterprise Merchants Enhance Sales Operations Business Wire
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