MarketingProfs This Week

Saturday, June 4, 2022

📋 Table of Contents

1. The Knowledge Bank: Your Marketing Content Team's New Favorite Tool

2. Why Google Analytics 4 Requires Your Urgent Attention: Katie Robbert on Marketing Smarts

3. The 10 Brands With the Best (and Worst) Reputations in the US

4. Four Tips for Building a Realistic Video Production Timeline

5. How to Use Neuroscience to Increase Your Demand Gen Success Threefold

6. How to Create a Successful Pride Campaign

7. The Impact of Reddit Ads

8. B2B = Back to Boston! MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Knowledge Bank: Your Marketing Content Team's New Favorite Tool
article
The Knowledge Bank: Your Marketing Content Team's New Favorite Tool
Ever felt like you need a reference library for your marketing content? Of course you have. It's called a knowledge bank, and its existence will make everything easier. »
Why Google Analytics 4 Requires Your Urgent Attention: Katie Robbert on Marketing Smarts
podcast
Why Google Analytics 4 Requires Your Urgent Attention: Katie Robbert on Marketing Smarts
Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer. Read more and listen in. »
The 10 Brands With the Best (and Worst) Reputations in the US
research
The 10 Brands With the Best (and Worst) Reputations in the US
Trader Joe's has the best reputation with US consumers among major brands, according to recent research. Check out the study findings. »
Four Tips for Building a Realistic Video Production Timeline
article
Four Tips for Building a Realistic Video Production Timeline
We've all overestimated our ability to get a project done in time and missed a deadline. But when the project is a B2B marketing video, the company can suffer the consequences. Here are four tips to ensure that doesn't happen. »
How to Use Neuroscience to Increase Your Demand Gen Success Threefold
video
How to Use Neuroscience to Increase Your Demand Gen Success Threefold
MarketingProfs Demand Gen Consulting Practice Lead Kenda MacDonald gave an information-packed presentation at May 2022's Forrester B2B Summit in Austin, all about how marketers can dramatically increase the efficacy of their lead gen efforts by using principles of neuroscience. One CMO said it was the best presentation he'd seen thus far! Watch the video here. »
How to Create a Successful Pride Campaign
article
How to Create a Successful Pride Campaign
Pride Month is upon us, and many companies will rebrand with rainbows to mark the occasion. But running Pride campaigns without aligning your brand with LGBT struggles is disingenuous. Here's how to do Pride Month right. »
The Impact of Reddit Ads
infographic
The Impact of Reddit Ads
This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement. Check out the infographic. »
B2B = Back to Boston!
MarketingProfs B2B Forum
Need a chance to get out of your house/office? To really dive into learning something new? To enjoy smarts and shenanigans with other B2B marketers? We're here for you! Join us this October in Boston for a more intimate, super smart, and shenanigan-filled B2B Forum. It might just be the best thing you do this year.
Get your ticket
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Working Webinar Series approaches! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launches her all new hands-on series on June 9 with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
The 10 Brands With the Best (and Worst) Reputations in the US »
[Video] How to Use Neuroscience to Increase Your Demand Gen Success Threefold »
The Knowledge Bank: Your Marketing Content Team's New Favorite Tool »
The Impact of Reddit Ads [Infographic] »
How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts [Podcast] »
How Content Teams Are Boosting Content Creation Using Automation Tools »
News You Can Use
Updates from around the industry
Global Sales and Marketing Agency BNZSA Has Launched a Decision Science Practice and Hires Industry Expert Angela Beresford to Head It Up PR Newswire
Bonfire Ventures Secures $230M for Two New Funds Targeting B2B Software Startups TechCrunch
Melio Launches International Payments to Over 70 Countries PR Newswire
Banking Giant Capital One Enters B2B Software Industry Forbes
PubMatic Launches Connect to Streamline Data Activation on the Sell Side Globe Newswire
Demand Generation Provider Activate Acquires Green Leads Yahoo Finance
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