MarketingProfs Today: 4 June 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Measure the Value of Your Content: Three Sets of Metrics
2.	#SocialSkim: Instagram Makes Biz Profiles Official, Plus 12 More Stories This Week
3.	Podcast: Evolving Your Personal Brand: Self-Made Millionaire Dan Lok on Marketing Smarts
4.	PRO MarketingProfs University: Establish Your Message Architecture
5.	Survey Says: Social Media Trends for 2016: Marketers' Top Platforms and Content Types
6.	My View: Copywriting in the Content Era: A Guide for Writers Starting Out
7.	Infographic: Why Bad Customer Service Is Burning Your Bottom Line

If you're tasked with writing of any type you NEED to check out Marketing Writing Bootcamp. Guaranteed to improve your writing in all areas, this is one course you don’t want to miss! Save $200 with code BOOTCAMP16.

How-To

How to Measure the Value of Your Content: Three Sets of Metrics

By Tarah Speck

More than ever, we B2B marketers are held accountable for driving revenue—and proving that we are. If you're struggling with measuring your content's value, here are three sets of metrics to track—and tips on how you can track them. Read More

Podcast

Evolving Your Personal Brand: Self-Made Millionaire Dan Lok on Marketing Smarts

By Kerry O'Shea Gorgone

"Millionaire Mentor" Dan Lok shares the story of how he overcame his early failures to grow a portfolio of successful businesses by mastering the power of marketing. Read More

FOR PRO Members

MarketingProfs University: Establish Your Message Architecture

Learn to prioritize communication goals—whether you manage Web, social media, or print collateral. Discover how simple tools like a gap analysis and content audit can reveal easily missed opportunities. You'll leave this PRO seminar/class with the savvy to bring brand-driven content strategy techniques and thinking into your own work. Read More

"Writing is easy," they said. "Anyone can do it," they said. Then, why aren't THEY doing the writing? For those of us that ARE doing the writing, there's Marketing Writing Bootcamp. Guaranteed to improve your writing in all areas: blogs, press releases, website, email, & more! Save $200 with code BOOTCAMP16!

Survey Says

Social Media Trends for 2016: Marketers' Top Platforms and Content Types

By Ayaz Nanji

Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data from Social Media Examiner. Read More

Quick Take

#SocialSkim: Instagram Makes Biz Profiles Official, Plus 12 More Stories in This Week's Roundup

By Christian Neri

Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what might (or not) be a big blow to social commerce. Read More

My View

Copywriting in the Content Era: A Guide for Writers Starting Out

By Mat Zucker

Modern marketing still needs copywriting. But the skills and experience required to succeed in the era of content have created new complexity and demands on copywriters. Read More

event calendar

Jun 7	FREE Seminar—Marketing Project Management 201
Jun 9	PRO Seminar—Marketing to Today's Bionic Buyer
Jun 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Jun 23	PRO Seminar—Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2016 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625