MarketingProfs Today: 30 June 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Are Surveys Dead? Five Ways to Breathe New Life Into Your Customer Research
2.	Article: Sorry, Marketing, You Don't Own Sales Enablement
3.	Podcast: Influencer Marketing That Works: Shorty Award Winner Jeff Barrett
4.	PRO Take 10: Eight Ways to Improve Your Instagram Presence
5.	Contest: Win a Scholarship to MarketingProfs Marketing Writing Bootcamp
6.	Survey Says: What B2B Buyers Think of B2B Salespeople
7.	Quick Take: How to Launch a New Brand: Five Tips for an Unforgettable Debut
8.	Infographic: How to Manage Change at Work

Get the marketing training resources you need to succeed. PRO gives you unlimited access to the latest industry information on over 250 marketing topics. This month only, save 30% with code WOOHOO.

How-To

Are Surveys Dead? Five Ways to Breathe New Life Into Your Customer Research

By Alissa Warne

Surveys are one of the most important digital touchpoints you can have with customers, eliciting valuable feedback to drive product and company direction. But how can you elicit better response rates? Read More

Sorry, Marketing, You Don't Own Sales Enablement

By Ken Gaebler

Sales enablement is no longer a task limited to the marketing team. When your business takes a more holistic approach to sales enablement, sales teams are more likely to increase win rates and exceed quotas. Read More

Podcast

Influencer Marketing That Works: Shorty Award Winner Jeff Barrett

By Kerry O'Shea Gorgone

Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike. Read More

FOR PRO Members

Take 10: Eight Ways to Improve Your Instagram Presence

You'll learn how to take high-quality photos, use hashtags effectively, conduct advertising campaigns, and more. You'll leave with a thorough understanding of how to make Instagram an effective part of your marketing efforts. Read More

By becoming a PRO member, you'll receive unlimited access to an unparalleled collection online, on-demand marketing resources on over 250 topics. Go PRO and save 30% with code WOOHOO.

Survey Says

What B2B Buyers Think of B2B Salespeople

By Ayaz Nanji

Most B2B buyers have a positive view of B2B vendors but don't think salespeople generally exceed expectations, according to recent research from the Miller Heiman Group. Read More

Quick Take

How to Launch a New Brand: Five Tips for an Unforgettable Debut

By Stewart Hodgson

Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition. Read More

At-A-Glance

How to Manage Change at Work [Infographic]

By Laura Forer

Change is inevitable, especially at work. Whether you have a new boss or a new task or responsibility, it's important to know how to manage change at work in a positive way. Here are some tips for managers and employees. Read More

event calendar

Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing \| Effective strategies for revenue-generating content!
Jul 19	Teach Me How— Seven Professional Secrets to Safely Use Humor in Marketing
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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Research Writer: Ayaz Nanji

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