📋 Table of Contents

Saturday, June 3, 2023

📋 Table of Contents

1. Color Wheel Theory: Your New SEO Content Framework

2. ChatGPT: Marketing Dream or Marketing Disaster?

3. Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'

4. The American Companies With the Best and Worst Reputations

5. What Is Marketing Strategy? A Brief Introduction

6. Communities Are the Future of Marketing | Marketing Smarts

7. A Beginner's Guide to Using GIFs in Marketing

8. Turn Live Video Into a Content-Repurposing Machine | Marketing Smarts

9. Five Critical Areas Salespeople Need to Improve On

10. Reduce, Reuse, Recycle Your Content MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Color Wheel Theory: Your New SEO Content Framework

Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help. »

podcast

ChatGPT: Marketing Dream or Marketing Disaster?

It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock. Read more and listen in. »

article

Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'

Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building. »

research

The American Companies With the Best and Worst Reputations

Which highly visible US companies have the best and worst reputations among Americans? To find out, Axios and The Harris Poll conducted a survey in March 2023 among a nationally representative sample of 16,310 Americans. Check out the study findings. »

article

What Is Marketing Strategy? A Brief Introduction

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. This article covers some basic ideas that separate marketing strategy from other aspects of marketing. »

YouTube show

Communities Are the Future of Marketing | Marketing Smarts Live Show

Why are communities the future of marketing? Mark Schaefer, author of Belonging to the Brand: Why Community Is the Last Great Marketing Strategy, has a lot of ways to answer that question, and he goes into many of them. »

article

A Beginner's Guide to Using GIFs in Marketing

It's almost impossible to escape GIF memes on the Web. But can GIFs serve a different purpose—as marketing tools? Of course. »

YouTube show

Turn Live Video Into a Content-Repurposing Machine | Marketing Smarts Live Show

This episode of Marketing Smarts Live YouTube show is jam-packed with information and inspiration, including the 5Ps of video, a step-by-step guide to tech you'll need, and a whole lot more. Tune in! »

infographic

Five Critical Areas Salespeople Need to Improve On

This infographic explores five areas where there's a significant gap between sellers' self-confidence and buyers' dissatisfaction: communicating value, bringing ideas, leading through needs discovery, negotiating deals, and making the ROI case. Check out the infographic. »

Reduce, Reuse, Recycle Your Content

MarketingProfs Working Webinar for PRO Members

Having trouble keeping up with the constant demand for new content? You're not alone. Discover how to repurpose your content so you can do more marketing with less. Nick Westergaard breaks it down for you in his Digital Brand Activation Working Webinar series, available on-demand now.

Do more with less

Afoot in the Neighborhood

MarketingProfs community goings-on

Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.

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Did You Miss Us?

Recent MarketingProfs content

Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto' »

Spotify Marketing: A Beginner's Guide [Infographic] »

What Makes Customer Service Experiences Great or Terrible? »

Communities Are the Future of Marketing | Marketing Smarts Live Show »

Color Wheel Theory: Your New SEO Content Framework »

The Role of Authenticity in the Online Path to Purchase [Infographic] »

News You Can Use

Updates from around the industry

Discuss Leads the MRX Pack With New Innovations in Spring 2023 Release GlobeNewswire

Acquia Digital Asset Management Drives Creative Collaboration With AI Assistant Acquia

Stytch Expands Its Platform to Offer B2B Authentication and Single Sign-On Business Wire

Minoa Secures $2.7M to Help SaaS Vendors Improve Customer Collaboration Tech.eu

Lusha Announces Full Compliance With California Consumer Privacy Act PR Newswire

Exasol Unveils No-Compromise Analytics Database Unlocking Greater Productivity, Cost-Savings, and Flexibility Business Wire

Upcoming Events

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Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI
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Marketing Strategy Friday Forum
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Expert Email Marketing Tips That Are Working NOW!
45-minute webinar | sponsored by Airmeet

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AI for Content Creators
Session 1 of our all-new, 8-week online event for content creators, writers, and other future-focused marketers

JUN

6 Proven Ways to Increase Marketing's Impact on Sales Results
60-minute webinar | sponsored by ON24

JUL

Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce

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