MarketingProfs Today: 3 June 2017 Issue: MarketingProfs This Week

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In this issue

1.	How-To: Convert More Leads Into Sales With These Five Email Follow-Up Campaigns
2.	Quick Take: Google AdWords Updates to Keep in Mind in 2017 [Sponsored by CallRail]
3.	Video: Three Quick Tips to Becoming a Better Blogger
4.	PRO On-Demand Seminar: Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp
5.	Podcast: How to Incite Action With Marketing: Use 'The Red Thread,' With Tamsen Webster
6.	Survey Says: Email Engagement Rates by Day of the Week
7.	#SocialSkim: Skype Mutates, Instagram Ads Connect to Messenger: 11 Stories This Week
8.	Infographic: The Nitty-Gritty of Dirty Data

Is your writing feeling a bit stale and unfocused? Marketing Writing Bootcamp to the rescue! It's just the thing to invigorate your creativity, revitalize your copy, and sharpen your focus to write faster without sacrificing quality. Classes on-demand! Enroll now and save $200 with code CAMP2017.

How-To

Convert More Leads Into Sales With These Five Email Follow-Up Campaigns

By Nathaniel Cheung

Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospects. Read More

Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)

By Zack Bedingfield [Sponsored Content]

This article gives search and other digital marketers an understanding of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond. Read More

Video

Three Quick Tips to Becoming a Better Blogger

By Shannon Matthews

Blogs add an inherently personal touch, making your brand feel more human to your readers. Which is why they're a trusted source of information. Read More

Podcast

How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts

By Kerry O'Shea Gorgone

Message strategist Tamsen Webster explains "The Red Thread"—a framework for structuring communications that will move your audience to action. Read More

FOR PRO Members

On-Demand Seminar: Writers Need to Know Content Trends, Too: Marketing Writing Bootcamp

You'll learn how to fine-tune your content planning and development to better mirror reader habits. You'll discover what your audiences want to read and how to reach and influence prospects. You'll leave with the tools to harness your readers' preferences to improve your content's trust factor. Read More

Better copy makes for better marketing, and Marketing Writing Bootcamp will ensure that you're writing more compelling copy at every turn. From blog posts to video scripts, these 13 classes will make you a better writer and a stronger marketer. Classes on-demand! Save $200 with code CAMP2017.

Survey Says

Email Engagement Rates by Day of the Week

By Ayaz Nanji

Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate, according to recent research from Yes Lifecycle Marketing. Read More

Quick Take

#SocialSkim: Skype Mutates, Instagram Ads Connect to Messenger: 11 Stories This Week

By Christian Neri

Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more! Read More

At-A-Glance

The Nitty-Gritty of Dirty Data [Infographic]

By Laura Forer

Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to fix the problem. Read More

event calendar

Jun 6	FREE Seminar—How to Track the Campaign Metrics That Matter
Jun 9	Virtual Conference—Content Marketing \| You've Got This!
Jun 13	FREE Seminar—A Look Into the Future of Marketing
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Jun 27	FREE Seminar—Better User Appquisition With App Store Optimization
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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