Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, June 29, 2024
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In This Issue
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ARTICLE
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How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
Learn more ➔
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RESEARCH
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How AI Is Impacting Market Research
Most market research professionals are not yet using artificial intelligence as part of their jobs but expect AI skills to be very important in the future, according to recent research.
Check out the study findings ➔
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ARTICLE
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AI Can Do Hard Things (Like Forecasting Future Success)
In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, June 28, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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ARTICLE
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How to Identify and Create More Great Customers
Discover how to identify key behaviors that make great B2B customers and encourage the same behaviors and actions in more customers.
Optimize your customer base ➔
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RESEARCH
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Work Trends for 2024: Talent Shortages and AI Upskilling
Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research.
Check out the study findings ➔
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ARTICLE
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Cracking the Code: Top Tactics for Virtual Event Success
Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format.
Learn more ➔
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INFOGRAPHIC
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The Use of Generative AI by B2B Firms
Only 11% of B2B firms are currently using generative artificial intelligence for more than two use cases, according to recent research.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Instantly Memorable
Stories are memorable—and they can cement your brand in a prospect's head. But if you struggle to come up with a B2B story on the spot, spend 7 minutes to get Ekaterina Walter's "6Ps Framework." It's all in Lesson 15 of B2B Storytelling for Humans: Stories That Inspire Buyers to Action. Available immediately to PRO members.
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