MarketingProfs This Week: 27 June 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Seven Content Marketing Metrics That Would Make Your Math Professor Proud
2.	#SocialSkim: Snapchat's 3V Ad Format, Plus 11 More Stories in This Week's Roundup
3.	Podcast: Are Conferences Worth It? How Can They Be Better? With Mack Collier
4.	PRO Seminar: Breathe New Life Into Your Blog
5.	Survey Says: The 15 Most Popular Emojis in Email Subject Lines
6.	Infographic: How to Create Buyer Personas
7.	My View: Three Ideas for Showing Customers It's All About Them

Whether you're in a bind, or just looking for insight into marketing trends, PRO membership is there for you with the most relevant, robust, and up-to-date marketing content and resources you'll ever need. Start your free trial today!

How-To

Seven Content Marketing Metrics That Would Make Your Math Professor Proud

By Pawan Deshpande

Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content. And, more important, you'll probably be more likely to keep your job. Read More

Podcast

Are Conferences Worth It? How Can They Be Better? With Mack Collier on Marketing Smarts [Podcast]

By Mack Collier, Kerry O'Shea Gorgone

Mack Collier and I discuss whether attending conferences is still worthwhile, and what elevates a conference from "meh" to memorable. Read More

FOR PRO Members

Seminar: Breathe New Life Into Your Blog

You'll learn the secrets of making your blog better than ever—from getting more people to read your posts to proving the ROI of blogging with lead generation techniques. You'll walk away with ideas that will make your blog more than a nice-to-have: It'll be a cornerstone of sales growth. Read More

By upgrading to PRO membership, you'll receive unlimited access to an unparalleled collection of premium marketing resources including strategic seminars, tactical video tutorials, research, and more. Start your free trial today!

Survey Says

By Ayaz Nanji

Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines? Read More

Quick Take

Snapchat's 3V Ad Format, Plus 11 More Stories in This Week's Roundup

By Angela Natividad

This week we'll introduce you to Snapchat's 3V ad model, Facebook's vision of tomorrow's mobile advertising, a better way to track social ROI via Google, and a Twitter offering that highlights products and places (and how to buy or book them). Read More

My View

Three Ideas for Showing Customers It's All About Them

By Andrew Reid

Today's customers are more empowered—and fickle—than ever. To win customers' loyalty, brands must focus on being customer-centric. Read More

event calendar

Jun 30	FREE Seminar—Single Customer View: The Missing Link to Cross-Channel Success
Jul 7	FREE Seminar—How to Create a High Converting B2B Content Experience
Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Jul 16	PRO Seminar—Reframe Your Media Strategy to Identify and Engage New Audiences
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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