MarketingProfs Today: 25 June 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Create Fleshed-Out Buyer Personas for B2B Inbound Marketing
2.	#SocialSkim: Brand Love for Hot Messaging App Yubl, Plus 12 More Stories
3.	Podcast: For Marketing Success, the Rx Is UX: Tracy Rosecrans on Marketing Smarts
4.	PRO Seminar: Smarter Digital Marketing for Businesses Big and Small
5.	Survey Says: Content Marketing Staffing Trends for 2016
6.	My View: Three Journalist Traits Every Content Marketer Should Have
7.	Infographic: Tap Into Free, Cheap, and Easy Visual Marketing Tools

You want to be an email marketing baller? You want to create emails that are engaging? Stimulating? All together amazin'? Then don't miss our August 12 Email Marketing Virtual Conference. Register today.

How-To

Beginner's Guide to Creating Fleshed-Out Buyer Personas for B2B Inbound Marketing

By Carly Schoonhoven

Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchasers and how to reach those motivated people? Read More

Podcast

For Marketing Success, the Rx Is UX: Tracy Rosecrans of Healthline on Marketing Smarts

By Kerry O'Shea Gorgone

Tracy Rosecrans, marketing and product SVP for Healthline media, explains how she used content, UX, and SEO to transform Healthline.com into the fastest-growing health information site in the US, with more than 40 million monthly unique views. Read More

FOR PRO Members

Seminar: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

You'll discover how getting scrappy can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing rethinks itself. Read More

Join us on June 28 for our free seminar: Get Social With Account-Based Marketing. You'll discover how to identify your target audience and then find and engage them on social media. Register today.

Survey Says

Content Marketing Staffing Trends for 2016

By Ayaz Nanji

Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata. Read More

Quick Take

#SocialSkim: Brand Love for Hot Messaging App Yubl, Plus 12 More Stories in This Week's Roundup

By Christian Neri

New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video (not like Facebook Live); and Reddit's surprising brand appeal. Read More

My View

Three Journalist Traits Every Content Marketer Should Have

By Cameron Conaway

Want to be a better content marketer? Then get in touch with your inner journalist. Check out these three traits of a good reporter that can make you a great content marketer. Read More

event calendar

Jun 28	FREE Seminar—Get Social With Account-Based Marketing
Jul 6	FREE Seminar—Five Digital Marketing Mistakes (and How to Fix Them)
Jul 14	PRO Seminar—The Broken Promise of Digital: Making the Customer the Center of What We Do
Jul 21	PRO Seminar—Stand Out: How to Develop Breakthrough Ideas
Aug 4	MarketingProfs University—Search Marketing School
Aug 12	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by August 31 and save up to $300

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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