MarketingProfs This Week

Saturday, June 24, 2023

📋 Table of Contents

1. How to Create an Awesome Brand Persona: A Step-by-Step Guide

2. Building a Partner Community for B2B Marketing and Sales Success

3. ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?

4. B2B Influencer Marketing: The Good, the Bad, and the Ugly Marketing Smarts

5. Effective Writing Skills in Public Relations: Three Tips

6. How B2B Marketers Feel About AI

7. How to Create a Socially Responsible B2B Marketing Campaign

8. What People Need at Each Stage of the Buyer's Journey

9. Customer Journey Maps: Do You Have the Right Data? MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Create an Awesome Brand Persona: A Step-by-Step Guide
article
How to Create an Awesome Brand Persona: A Step-by-Step Guide
Personification is the art of giving something (your brand, say) human characteristics to draw out emotion in people (your audience, for example). Check out this article to learn how in a few easy steps. »
Building a Partner Community for B2B Marketing and Sales Success
podcast
Building a Partner Community for B2B Marketing and Sales Success
Host George B. Thomas and Frank Belzer share expert insights on building a powerful partner community. Learn practical strategies and best-practices to transform business relationships into thriving partnerships while learning what we, as marketers, mean by community. Read more and listen in. »
ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?
article
ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity?
Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake. »
B2B Influencer Marketing: The Good, the Bad, and the Ugly
Marketing Smarts Live Show
B2B Influencer Marketing: The Good, the Bad, and the Ugly
"Influencer marketing is essentially word-of-mouth; it's essentially the establishment of trust and authority on behalf of your brand through somebody else, and every business can benefit from that," says this episode's guest. Discover how your marketing can benefit. Tune in! »
Effective Writing Skills in Public Relations: Three Tips
article
Effective Writing Skills in Public Relations: Three Tips
Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing. »
How B2B Marketers Feel About AI
research
How B2B Marketers Feel About AI
Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research. Check out the study findings. »
How to Create a Socially Responsible B2B Marketing Campaign
article
How to Create a Socially Responsible B2B Marketing Campaign
Socially responsible marketing tactics can encourage your potential clients to think more favorably of your brand while creating a better work environment for your employees. Here's how. »
What People Need at Each Stage of the Buyer's Journey
infographic
What People Need at Each Stage of the Buyer's Journey
This infographic from Giraffe Social Media looks at what your audiences want at each stage of the buyer's journey and how to meet those needs. Check out the infographic. »
Customer Journey Maps: Do You Have the Right Data?
MarketingProfs Master Class for PRO members
Your customer journey map is only as good as the data you base it on. Is your map based on the right data? Discover what data matters in Lesson 3 of Customer Journey Maps for Marketers: Understand and Exceed Expectations, a PRO Master Class hosted by CCXP Jeannie Walters.
Watch "Get The Right Data" now
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
ChatGPT and Jasper: Powerful Writing Tools or the End of Creativity? »
B2B Influencer Marketing: The Good, the Bad, and the Ugly | Marketing Smarts Live Show »
How to Create an Awesome Brand Persona: A Step-by-Step Guide »
10 Video Marketing Stats You Need to Know [Infographic] »
How B2B Marketers Feel About AI »
Effective Writing Skills in Public Relations: Three Tips »
News You Can Use
Updates from around the industry
ON24 Unveils AI-Powered Optimization Suite to Help Enterprises Maximize Efficiency and Results Business Wire
Podcastle Launches Hosting Hub, Unlocking End-to-End Podcast Production and Distribution Podcastle
Acquia Enhances Digital Experience Platform to Power Omnichannel Customer Journeys Business Wire
Postal Launches Distributor Program to Provide Best-in-Class Automation for Shared Clients PR Newswire
Smartly.io Announces Smartly.io AI Lab at Cannes Lions Festival of Creativity Business Wire
Dentsu Partners With Clinch for Dynamic Creative Optimization PR Newswire
Momentive Names Eric Johnson CEO and Announces Plans to Return to Iconic SurveyMonkey Brand Business Wire
AI Product Placement Firm Rembrand Sets Its Sights on Hollywood Campaign US
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