MarketingProfs Today: 24 June 2017 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Writing: Six Types of Hooks to Reel in Readers
2.	Article: The Trick for Turning One-Time Retail Buyers Into Repeat Customers [Sponsored]
3.	Podcast: Team-Building Fun and Games: Kevin Cloutier on Marketing Smarts
4.	PRO Take 10: How to Use Your CRM Data to Boost Advertising ROI
5.	Survey Says: SEO Trends for 2017: How 12 Factors Impact Google Rankings
6.	#SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories
7.	Infographic: 10 Things You Can Do With an Explainer Video (And Why You Should Do Them)

Number crunching got you down? Check out Marketing Measurement & Analytics and learn the secret to simple, powerful marketing metrics. 13 classes. 7 hours. Tons of easy-to-implement ideas. Register using code MMA2017 and save $200!

How-To

Writing: Six Types of Hooks to Reel in Readers

By Sara McGuire

A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook. Read More

The Trick for Turning One-Time Retail Buyers Into Repeat Customers

By Zaius [Sponsored Content]

Most e-commerce businesses are still running on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing and no way for marketers to understand why and how customers are shopping. Read More

Podcast

Team-Building Fun and Games: Kevin Cloutier on Marketing Smarts

By Kerry O'Shea Gorgone

Kevin Cloutier talks about how his experience creating games for reality TV shows, including "Survivor," inspired him to start team-building events company Feet First Eventertainment with his brother, Dave. Read More

FOR PRO Members

Take 10: How to Use Your CRM Data to Boost Advertising ROI

In just 10 minutes, you'll learn to boost your return on advertising spend (ROAS) by using the data you already have. You'll get practical tips on how to segment your CRM lists, upload them to Google AdWords and Facebook advertising, and use them to expand and refine campaigns. Read More

Looking for a surefire way to prove the value of your marketing campaigns? Not sure what metrics you need to show the boss? Check out Marketing Measurement & Analytics. You'll learn you what data you need to collect and what to do with it once you've got it. Save $200 when you register using code MMA2017.

Survey Says

SEO Trends for 2017: How 12 Factors Impact Google Rankings

By Ayaz Nanji

The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush. Read More

Quick Take

#SocialSkim: Google Aggregates Job Listings, Snapchat's Location-Sharing: 10 Stories This Week

By Christian Neri

Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary... Read More

At-A-Glance

10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]

By Laura Forer

Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows you how to use explainer videos and gives you 10 specific video and distribution ideas. Read More

event calendar

Jun 27	FREE Seminar—Better User Appquisition With App Store Optimization
Jul 20	Teach Me How—Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes
Aug 3	Online Course—Marketing Measurement & Analysis \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625