MarketingProfs Today: 23 June 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Overcome Two of Content Marketing's Toughest Challenges
2.	Article: How to Market Yourself for a Marketing Job
3.	Podcast: Maximize Productivity (and Profitability) by Focusing Your Attention: Expert Neen James
4.	PRO Take 10: Digital Marketing Is a Circle of Trust
5.	Survey Says: Why Most Content Gets No Traffic From Google Search
6.	Quick Take: Go With the (Work)flow: How Process Makes Your Marketing Programs Run Smoothly
7.	Infographic: How Color and Typography Influence Consumers [Animated Infographic]

Marketing Writing Bootcamp kicks off in just three weeks. Don't procrastinate — get your ticket today so you don't miss Ann Handley's live kick-off keynote on July 12.

How-To

How to Overcome Two of Content Marketing's Toughest Challenges

By Jacob Warwick

Two of the biggest challenges content marketers face are finding enough time and hiring the right talent. Here's how to solve those problems. Read More

How to Market Yourself for a Marketing Job

By Payal Bhatia

When you're looking for a marketing job, it helps to get meta and figure out your personal brand. Here are some useful tips to help you find the right position. Read More

Podcast

Maximize Productivity (and Profitability) by Focusing Your Attention: Expert Neen James on Marketing Smarts

By Kerry O'Shea Gorgone

Productivity and attention expert Neen James offers advice from her book Attention Pays: How to Drive Profitability, Productivity, and Accountability. Read More

FOR PRO Members

Take 10: Digital Marketing Is a Circle of Trust

In just 10 minutes, you'll learn how to create utility content—content that serves a purpose or solves a problem... and in so doing helps drive qualified traffic. You'll gain insight into paid, owned, and earned media, and learn how to use them to your advantage to keep you in the circle of trust. Read More

Could your writing use a little boost? Join us for our largest online event of the year: Marketing Writing Bootcamp. 13 sessions to help you write ridiculously well.

Survey Says

Why Most Content Gets No Traffic From Google Search

By Ayaz Nanji

Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs. Read More

Quick Take

Go With the (Work)flow: Why You Need Process to Make Your Marketing Programs Run Smoothly

By Audriana Vojkovich-Bombard

Tired of last-minute projects and fire drills? Here's how to get your processes in order so you can spend less time planning and more time getting your marketing done. Read More

At-A-Glance

How Color and Typography Influence Consumers [Animated Infographic]

By Laura Forer

Color and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right. Read More

event calendar

Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing \| Effective strategies for revenue-generating content!
Jul 19	Teach Me How— Seven Professional Secrets to Safely Use Humor in Marketing
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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