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In This Issue
+ How-To: Create a Successful Blog Editorial Strategy in Six Steps
+ Slide Show: Four Ways to Get Too Much Word-of-Mouth
+ Podcast: A Holistic Approach to Content and SEO Strategy
+ PRO: Five Powerful SEO Tips for Getting Your Mobile Apps Ranked
+ Survey Says: Execs Discuss the Growing Importance of Social Business
+ Quick Take: Turn a Website Design Into a Brand Experience
+ My View: Pinning Down Pinterest's Business Value
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How-To How to Create a Successful Blog Editorial Strategy in Just Six Steps
By Debbie Williams
What's the key to effective blogging? Strategy. A solid blog editorial strategy will help you create relevant content regularly to attract readers and convert them into customers. Learn six steps to creating a strategy that gets results. Read More
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Slideshow Four Ways to Get Too Much Word-of-Mouth [Slide Show]
By Christian Gulliksen
Does your business suffer from too much positive word-of-mouth? Seems like a nice problem to have. If you want your customers singing your praises over and over again, here are four ways to make that happen. Read More
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Podcast A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]
By Matthew Grant
What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts. Read More
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PRO Take 10: Five Powerful SEO Tips for Getting Your Mobile Apps Ranked
"There's an app for that" is more than just a catchphrase. Mobile apps are ubiquitous these days. In just 10 minutes, you'll learn how to drive downloads of your app, along with five powerful SEO tips that will help get your mobile app ranked in the search engines. Read More
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Survey Says
Execs Dish on the Growing Importance of 'Social Business'
Social business is important today, and it is expected to be more important in the future: 18% of global executives say social business is important to their organization today, and 63% say social business will be important in three years. Read More
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Quick Take
Four Tips for Turning a Website Design Into a Brand Experience
You get only one shot at a first user impression. Website design isn't just about choosing site colors; it's about constructing the identity you'll portray to the world. Learn how to turn a website design into a brand experience. Read More
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My View Pinning Down Pinterest's Business Value
By Dan Opallo
What I find encouraging about Pinterest is that it seems to answer the call for curation; it provides a visual snapshot of the things you like, and puts them all in one place. But what about Pinterest for business? Read More
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