MarketingProfs This Week

Saturday, June 18, 2022

📋 Table of Contents

1. Four Things TikTok Can Teach Us About Presentations

2. How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts

3. How to Use Brand-Mapping to Position Your Business

4. Email Subject Line Benchmarks for Common Tactics and Words

5. Why ABM Should Be Supported—Not Driven—by Tech and Demand Gen

6. The Top Pride Hashtags on LinkedIn

7. Prepare Your Skills for the Future MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Things TikTok Can Teach Us About Presentations
article
Four Things TikTok Can Teach Us About Presentations
TikTok may be the world's favorite time-waster at the moment, but lessons about speech and presentation can be learned from the annals of its scroll-happy user base. »
How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts
podcast
How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts
High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads. Read more and listen in. »
How to Use Brand-Mapping to Position Your Business
article
How to Use Brand-Mapping to Position Your Business
Successful branding relies on having a defensible market position, and a good way to regularly evaluate yours is to use brand-mapping. Here's how. »
Email Subject Line Benchmarks for Common Tactics and Words
research
Email Subject Line Benchmarks for Common Tactics and Words
How does including personalization, adding emojis, and using common words impact email subject line performance? To find out, GetResponse examined nearly 7 billion emails sent by its customers in 2021. Check out the study findings. »
Why ABM Should Be Supported—Not Driven—by Tech and Demand Gen
article
Why ABM Should Be Supported—Not Driven—by Tech and Demand Gen
Is your ABM strategy following deals through close, or is it focused only on the top of the funnel? If the latter, your strategy is actually limited to tech and demand gen instead of true ABM. »
The Top Pride Hashtags on LinkedIn
infographic
The Top Pride Hashtags on LinkedIn
To help marketers figure out the best hashtags to use on LinkedIn this Pride Month, the professional social network created this infographic. Check it out. »
Prepare Your Skills for the Future
MarketingProfs B2B Forum
Join Paul Roetzer—plus hundreds more of today's leading B2B marketing thought leaders—in Boston this October for B2B Forum! In his Keynote, Paul will talk about the rise of AI in marketing and how to NOT let it replace you, but instead use it to transform your career. His talk is just one of 54 sessions designed to help you succeed in 2022 and beyond.
Level-up your career at #mpb2b
Afoot in the Neighborhood
MarketingProfs community goings-on
PRO members! How's this for an opportunity: On June 22 and 29, five MarketingProfs experts will be on-hand for FREE one-on-one 15-minute consultations. During our Office Hours With the Experts, Jeannie Walters, Nick Westergaard, Kenda Macdonald, Christopher S. Penn, and Allen Weiss will personally solve your most pressing dilemmas. Seats are limited, so book yours now!
A new Working Webinar Series has launched! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launched her all new hands-on series with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
How to Use Brand-Mapping to Position Your Business »
Email Subject Line Benchmarks for Common Tactics and Words »
The Top Pride Hashtags on LinkedIn [Infographic] »
The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts [Podcast] »
What Marketers Need to Know About NFTs »
The History and Future of Web Analytics [Infographic] »
News You Can Use
Updates from around the industry
MeetingPlay + Aventri Acquires Top Tier Event Registration Company eventcore to Create a Premier End-to-End Event Management Platform Business Wire
Drift Appoints Scott Ernst as Chief Executive Officer MarTech Series
Neustar Launches Ready-Built Marketing and Analytics Clean Room to Transform Data-Driven Marketing and Measurement in a Privacy-First World Yahoo Finance
BW Events Doubles-Down on Events Tech With Significant Growth Investment From Serent Capital Business Wire
AccountSend Announces Launch of Self-Service Double-Verified B2B and B2C Leads With Data Platform MarTech Series
Inriver Extends Digital-First PIM With Built-In Media Management Capabilities PR Newswire
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