MarketingProfs This Week

Saturday, June 17, 2023

📋 Table of Contents

1. The Future of Content Marketing: Five Predictions

2. Leveraging YouTube Shorts for B2B Marketing Success

3. Seven Top-Tier B2B Product Videos and Lessons We Can Learn From Them

4. A Marketer's Guide to YouTube for Business Marketing Smarts

5. Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence

6. The Average Tenure of CMOs at Big Companies

7. Customer Benefits: A Brief Introduction to Why Customers Buy Your Products

8. B2B Leaders Survey: Marketing Trends for 2023

9. How B2B Marketers Use Organic Social Media Strategy for Success Marketing Smarts

10. How Does Your Lead Feel—Right Now? MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Future of Content Marketing: Five Predictions
article
The Future of Content Marketing: Five Predictions
If only it were possible to read tea leaves and divine exactly what the future holds for our beloved content marketing! But it's not, so Chad S. White offers his own compelling predictions. »
Leveraging YouTube Shorts for B2B Marketing Success
podcast
Leveraging YouTube Shorts for B2B Marketing Success
George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cutting-edge AI tool, poised to automate and optimize workflows. Read more and listen in. »
Seven Top-Tier B2B Product Videos and Lessons We Can Learn From Them
article
Seven Top-Tier B2B Product Videos and Lessons We Can Learn From Them
Video marketing is becoming table stakes. But how do you highlight a product with video—without turning into Wheel of Fortune's Vanna White? Get schooled by watching these product videos. »
A Marketer's Guide to YouTube for Business
Marketing Smarts Live Show
A Marketer's Guide to YouTube for Business
YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode. »
Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence
article
Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence
You need first-party data! they all say. But your website-form opt-ins are weak. Where can you get that data when you need it? From events. »
The Average Tenure of CMOs at Big Companies
research
The Average Tenure of CMOs at Big Companies
How long have chief marketing officers been on the job at large enterprises and advertisers? What are the backgrounds of those CMOs? To find out, Spencer Stuart looked at the data. Check out the study findings. »
Customer Benefits: A Brief Introduction to Why Customers Buy Your Products
article
Customer Benefits: A Brief Introduction to Why Customers Buy Your Products
When as a marketer you identify and focus on benefits, you ensure that you are focusing your attention on what customers are really buying; as a result, you don't waste money and energy in your marketing efforts.  »
B2B Leaders Survey: Marketing Trends for 2023
research
B2B Leaders Survey: Marketing Trends for 2023
Most B2B leaders say their firm is increasing its marketing investment despite the current uncertain economic environment, according to recent research. Check out the study findings. »
How B2B Marketers Use Organic Social Media Strategy for Success
Marketing Smarts Live Show
How B2B Marketers Use Organic Social Media Strategy for Success
The 3Cs of Marketing (company, customers, and competitors) is a popular concept. In Marketing Smarts Live Show episode 39, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of organic social media strategy. Tune in! »
How Does Your Lead Feel—Right Now?
MarketingProfs Master Class for PRO Members
Do you know the emotional state of your customers as they go from your ad to your website to your content... and beyond? Better yet, do you have that journey mapped out to meet their expectations? If it's time to refresh your customer journey map, start with Jeannie Walters' Master Class, Customer Journey Maps for Marketers: Understand and Exceed Expectations.
Start the Master Class videos
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
The Average Tenure of CMOs at Big Companies »
Data Cleansing 101: What Marketers Need to Know [Infographic] »
Seven Top-Tier B2B Product Videos and Lessons We Can Learn From Them »
A Marketer's Guide to YouTube for Business | Marketing Smarts Live Show »
Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence »
Why Content, Not Customer Service, Is the Heart of Customer-Centricity »
News You Can Use
Updates from around the industry
Grammarly Announces Set of Integrations to Simplify Workflows and Reduce Complexities Created by App Overload Business Wire
Unilog Explores Google Cloud’s Generative AI Products and Tools to Revolutionize B2B E-Commerce MarTech Series
DemandSkill, a New AI-Powered B2B Demand Generation and Sales Pipeline Acceleration Platform, Makes Debut Business Wire
Content Marketing Agency Influence & Co. Adopts Intero Digital Brand PR Newswire
Conversica Integrates Generative AI Conversational Platform With Salesforce Marketing Cloud Demand Gen Report
Verint Consolidates Customer Listening Posts and Unifies Unstructured Data Across Enterprises Business Wire
Upcoming Events
JUN
20
Expert Email Marketing Tips That Are Working NOW!
45-minute webinar | sponsored by Airmeet
JUN
21
AI for Content Creators
Session 1 of our all-new, 8-week online event for content creators, writers, and other future-focused marketers
JUN
22
6 Proven Ways to Increase Marketing's Impact on Sales Results
60-minute webinar | sponsored by ON24
JUN
29
Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition
45-minute webinar | sponsored by Act-On
JUL
14
Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.