MarketingProfs Today: 16 June 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: The Future of Link-Building: Linkless Mentions for SEO
2.	Article: The Key Ingredient of Marketing Campaign Success: Quality Data
3.	Podcast: Futureproof Your Marketing: Minter Dial on Marketing Smarts
4.	PRO On-Demand Seminar: Content Marketing for Humans in the Age of Robots
5.	Survey Says: Landing a Marketing Job: What Matters to Hiring Managers
6.	Infographic: Brands and Social Change: What Young People Want

Time is running out to save up to $400 on your ticket to MarketingProfs B2B Marketing Forum. Make sure to get your ticket by midnight ET on June 30.

How-To

The Future of Link-Building: Linkless Mentions for SEO

By Aleh Barysevich

For SEO, mentions of your brand that don't include a link back to your site are becoming just as important as linked mentions. Here are five steps for managing linkless mentions. Read More

Podcast

Futureproof Your Marketing: Minter Dial on Marketing Smarts

By Kerry O'Shea Gorgone

Consultant and author Minter Dial shares insights into the trends that are shaping marketing and talks about his new book, Futureproof: How to Get Your Business Ready for the Next Disruption. Read More

FOR PRO Members

On-Demand Seminar: Content Marketing for Humans in the Age of Robots

In this Teach Me How seminar, Chris Brogan shares actionable takeaways on capturing your customers' attention with carefully crafted content. You'll learn essential writing tips, the key to selecting topics that engage, and ways to get your audience to interact with you in a real and authentic way. Read More

Join us on 6/19 for a free seminar, whre you'll learn how to make your B2C marketing campaigns more effective. You'll walk away with strategies to engage your customers across channels.

Survey Says

Landing a Marketing Job: What Matters to Hiring Managers [Infographic]

By Ayaz Nanji

Hiring managers for creative (nontechnical) marketing jobs value resumes in a traditional format and place the most emphasis on interview performance for entry-level candidates, according to recent research from The Creative Group. Read More

Quick Take

The Key Ingredient of Marketing Campaign Success: Quality Data

By Phil Garlick

Just as you need quality ingredients to make a delicious meal, you need quality data to ensure a successful marketing campaign. Here are three tips to make sure your data is fresh—and useful. Read More

At-A-Glance

Brands and Social Change: What Young People Want [Infographic]

By Laura Forer

Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands can take a stand on important matters. Read More

event calendar

Jun 19	FREE Seminar—What Comes After the ESP for E-Commerce
Jul 12	Marketing Writing Bootcamp—3 live keynotes + 10 on-demand sessions
Jul 13	Virtual Conference—Content Marketing \| Effective strategies for revenue-generating content!
Jul 19	Teach Me How— Seven Professional Secrets to Safely Use Humor in Marketing
Nov 13-16	B2B Marketing Forum—Register by June 30 to save up to $400!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji

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