Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Today's dose of marketing know-how | Saturday, June 15, 2024
|
|
|
In This Issue
|
|
|
ARTICLE
|
|
The B2B Video Marketing Revolution: Embracing the Next Wave With Sora
Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content.
Learn more ➔
|
|
|
RESEARCH
|
|
The Most Successful Types of B2B Influencer and Brand Collaboration
B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research.
Check out the study findings ➔
|
|
|
ARTICLE
|
|
The Case for Incorporating External Events Into Your Media Mix
Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms.
Learn more now ➔
|
|
|
INFOGRAPHIC
|
|
How the B2B CMO Role Is Evolving
Chief marketing officers at B2B firms are increasingly adopting new titles and focusing on digital skills, according to recent research.
Check out the infographic ➔
|
|
|
ARTIFICIAL INTELLIGENCE
|
|
AI Update, June 14, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
|
|
|
ARTICLE
|
|
11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers
Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success.
Read more ➔
|
|
|
RESEARCH
|
|
What Journalists Want From PR Pros
What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.
Check out the study findings ➔
|
|
|
INFOGRAPHIC
|
|
The Rise of Virtual Influencers
Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey.
Check out the infographic ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Grow and Nurture Your Email List
Sure, email marketing is effective... when you have a list to email. But if your list isn't as robust as you'd like, check out Kenda Macdonald's Demand Gen Working Webinar. In five sessions, you'll create a lead magnet, grow your list, build welcome and nurture campaigns, and more.
|
| |
|
Upcoming Events
|
JUN
19
|
|
Session 9 of our 10-week AI for Demand Gen Marketers event
|
| |
|
JUN
20
|
|
45-minute webinar | sponsored by Optimizely
|
| |
|
NOV
12-14
|
|
Join us live in Boston for the best B2B marketing conference on the planet.
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2024 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|