MarketingProfs This Week: 13 June 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: The Rise of 'YouthNation' and How to Use Instagram to Reach Millennials
2.	Podcast: Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton
3.	PRO How-To Guide: A Step-by-Step Guide to Marketing Automation Success
4.	Survey Says: The Best Tactics for Improving Email CTRs
5.	Infographic: Nine Steps for Public Speaking Like a Pro
6.	My View: Why Your Marketing Team Needs a Quantitative Analyst

If you weren't able to make one of our in-person workshops, there's Marketing Writing Bootcamp. Totally virtual, available online, on-demand, whenever (and wherever) you want it! 13 classes that will take your writing from good to great. Register today & save $200 with code WRITING!

How-To

The Rise of 'YouthNation' and How to Use Instagram to Reach Millennials

By Matt Britton

The question of the day among millennials is "where can I capture an unforgettable experience right now?" Instagram presents a unique opportunity for brands or organizations to connect with their communities in new and interesting ways. Read More

Podcast

Why Millennials Ignore Your Marketing (and How to Fix That): Matt Britton on Marketing Smarts

By Kerry O'Shea Gorgone

Millennials are masters at tuning out marketing messages, but you can connect with this elusive demographic: You just need a different approach. YouthNation author Matt Britton explains how to engage today's youth. Read More

FOR PRO Members

How-To Guide: A Step-by-Step Guide to Marketing Automation Success

In this 24-page guide, you'll learn how to effectively plan, prepare, implement, assess, and improve your marketing automation program for optimal results. You'll be able to foster internal buy-in from executive leadership and other departments, determine the right automation system for your needs, and launch your new system. Read More

Struggling to get your content found? In recent years, the way consumers interact with brands and search for products has drastically changed. Search Marketing School shows you the ins and outs of all aspects of search. Save $200 when you register with code SEARCH.

Survey Says

The Best Tactics for Improving Email CTRs

By Ayaz Nanji

Marketers say creating meaningful call-to-action offers is the best way to increasing email click-through rates (CTRs), according to a recent report from Ascend2. Read More

Quick Take

#SocialSkim: Pinterest the Purchasing Powerhouse, Plus 11 More Stories in This Week's Roundup

By Angela Natividad

Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are improving their look and feel to stay sticky. Skim to start your summer social! Read More

My View

Why Your Marketing Team Needs a Quantitative Analyst

By Alan Izenman

Programmatic ad buying has led to the rise of "quantitative analysts." Here's what they do and why you need one. Read More

event calendar

Jun 16	FREE Seminar—The Official Explorer's Guide to Modern Marketing
Jun 18	PRO Seminar—How to Transition From Product Promoters to Trusted Advisers
Jun 23	FREE Seminar—The Content Code: The Future of Marketing
Jul 9	PRO Seminar—The Zappos Story: Create and Sustain a Culture of Service
Jul 10	Virtual Conference—Demand Generation: 3 online sessions—FREE!
Oct 20-23	B2B Marketing Forum 2015—Register now to save up to $500

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625