MarketingProfs This Week

Saturday, June 11, 2022

📋 Table of Contents

1. What Marketers Need to Know About NFTs

2. The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts

3. It's 2022: Do You Know Where Your Sales Reps Are?

4. An 11-Step Plan for Improving Your SEO Strategy

5. The Average CMO Tenure at Major Brands

6. You Can't Have Revenue Operations Without Revenue Marketing

7. Team-Building 101! MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

What Marketers Need to Know About NFTs
article
What Marketers Need to Know About NFTs
Okay, we've all heard about NFTs. But are they actually useful in the marketing world? How can brands incorporate them into their strategy? The answer may lie in community-building. »
The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts
podcast
The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts
Why create content all by yourself when you can collaborate and have more fun? Any Crestodina shares his powerful mindset around content creation and gives examples, tips, and a path to follow when collaborating. Read more and listen in. »
It's 2022: Do You Know Where Your Sales Reps Are?
article
It's 2022: Do You Know Where Your Sales Reps Are?
Digital transformation doesn't have to turn your sales reps into disembodied Internet heads. B2B buyers have become more self-serve, yes; but it's still advantageous for them to work with seller expertise, even post-pandemic. »
An 11-Step Plan for Improving Your SEO Strategy
infographic
An 11-Step Plan for Improving Your SEO Strategy
This infographic from Semrush presents an 11-step plan to better compete for top rankings in search engines. Check out the infographic. »
The Average CMO Tenure at Major Brands
research
The Average CMO Tenure at Major Brands
The average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months, according to recent research. Check out the study findings. »
You Can't Have Revenue Operations Without Revenue Marketing
article
You Can't Have Revenue Operations Without Revenue Marketing
A RevOps department is only as effective as its unification of metrics—and it really should be the marketing department that takes that leap, argues this article. »
Team-Building 101!
MarketingProfs B2B Forum
If you want to set your team up for success in 2022 and beyond, send them to B2B Forum this October in Boston. In two jam-packed days (or three days with All-Access), your team will be able to participate in a variety of sessions—from strategic planning to tactical implementation—to get them on the same page, speaking the same language, and working toward the same goal. Plus, they'll get time to have fun! Because a team that laughs together, stays together.
Give your team the #mpb2b experience
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Working Webinar Series has launched! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launched her all new hands-on series with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
It's 2022: Do You Know Where Your Sales Reps Are? »
The Average CMO Tenure at Major Brands »
An 11-Step Plan for Improving Your SEO Strategy [Infographic] »
Why Google Analytics 4 Requires Your Immediate Attention: Katie Robbert on Marketing Smarts »
Four Tips for Building a Realistic Video Production Timeline »
Useful Tools for Managing Your Online Communities [Infographic] »
News You Can Use
Updates from around the industry
Outbloom PR and Allegro Solutions Announce Partnership and Driving Diversity Program EIN News
SaaS Labs Launches Hotly Anticipated Dialworks to Help Sales Teams Get Battle-Tested Yahoo News
Epicor Acquires EDI Provider Data Interchange, Expanding Global Reach in Helping Customers Drive Value in the Supply Chain Business Wire
Klearly Announces $4M Raise to Empower Revenue Teams PR Newswire
Neustar Joins Salesforce AppExchange to Transform Personalized Experiences at Scale for Consumer Brands Business Wire
AdQuick and Lob Partner to Deliver Direct Mail Retargeting of Out-of-Home Ad Exposures PR Newswire
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[Friday Forum] Customer Experience
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