MarketingProfs Today: 11 June 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Prepare Your Organization for Marketing Automation
2.	#SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories This Week
3.	Podcast: Lead Nurturing With Content Curation: Alicianne Rand on Marketing Smarts
4.	PRO Seminar: Marketing to Today's Bionic Buyer
5.	Survey Says: Which Contest Prizes Do Consumers Like Most?
6.	My View: Four Things to Keep in Mind When Training on Brand Voice
7.	Marketing Video: When Inbound Marketing by Itself Isn't Enough
8.	Infographic: How to Pick the Right Social Platform to Grow Your Sales

You snooze, you lose. Lose big on on MarketingProfs' B2B Marketing Forum, that is. You've got 4 days to buy your pass at the Super Early Bird rate. Register by midnight ET June 15 before our sweet $1,395 [PRO: $1,295] price goes away forever.

How-To

How to Prepare Your Organization for Marketing Automation

By Andrew Davies

Marketing automation tools too often don't meet marketers' demand generation goals. Why? Many marketers assume marketing automation is a "set it and forget it" process; actually, it requires a lot of effort and preparation to do well. Read More

Video

Marketing Video: When Inbound Marketing by Itself Isn't Enough

By Matthew Dibling

Sure, inbound marketing is great at generating top-of-funnel leads. But then what? Read More

Podcast

How to Scale Your Lead Nurturing With Content Curation: Alicianne Rand of NewsCred on Marketing Smarts

By Kerry O'Shea Gorgone

NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing. Read More

FOR PRO Members

Seminar: Marketing to Today's Bionic Buyer

Today's buyers are like machines—with immediate access to the info they need. Learn how to reach them and which tools you need to become invincible. Get the know-how to set up your marketing so that no matter how your prospect finds you—or where they are in the sales funnel—you're in sync and ready to meet their needs. Read More

Have you checked out the #MPB2B conference program yet? With five keynotes, eight workshops, and more than 55 sessions, it's going to be the best B2B conference this year (possibly ever). Check out the program and register before June 15 while you can still snag the Super Early Bird price!

Survey Says

Which Contest Prizes Do Consumers Like Most?

By Ayaz Nanji

Consumers prefer to enter contests and sweepstakes in which the prizes don’t require lot of effort from the winners, according to recent research from HelloWorld. Read More

Quick Take

#SocialSkim: Instagram Algorithm Goes Live, Plus 11 More Stories in This Week's Roundup

By Christian Neri

Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for you. Skim to stay smart! Read More

My View

Four Things to Keep in Mind When Training on Brand Voice

By Shannon Deep

Your brand voice is how your organization "speaks" to its audience. And to make sure that voice is consistent across all channels, you need to train communicators at your company to use it well. Read More

event calendar

Jun 23	PRO Seminar—Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Jun 10	Virtual Conference—Email Marketing \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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Research Writer: Ayaz Nanji
Contributor: Christian Neri

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