📋 Table of Contents

Saturday, June 10, 2023

📋 Table of Contents

1. How to Analyze Competitive Messaging in Four Simple Steps

2. B2B Marketers and Creating Content That Sells

3. The Press Release Isn't Dead: Practical Tips to Make Your Press Release a Success

4. Developing a Content and Social Strategy to Foster Thought Leadership Marketing Smarts

5. Why Content, Not Customer Service, Is the Heart of Customer-Centricity

6. Five LinkedIn InMail Best-Practices

7. Market Segmentation: Where Companies Go Wrong and Why You Need Differential Advantage Analysis

8. Five Sales Strategies B2B Firms Are Using to Boost Market Share

9. Content for a Year MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

How to Analyze Competitive Messaging in Four Simple Steps

Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all your marketing materials. But how do you determine the positioning of your competitors? This article outlines a straightforward process. »

podcast

B2B Marketers and Creating Content That Sells

Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't want, why descriptive product content isn't useless, how to address price increases, and more. Read more and listen in. »

article

The Press Release Isn't Dead: Practical Tips to Make Your Press Release a Success

Press releases are widely maligned. But if you use them strategically, they can be effective marketing and communications tools. Here's how to make yours a success. »

Marketing Smarts

Developing a Content and Social Strategy to Foster Thought Leadership

Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with metrics and measurement or attribution? To answer that question in the most recent episode of Marketing Smarts Live, guest Ashley Faus and host George Thomas dig up some valuable insights. »

article

Why Content, Not Customer Service, Is the Heart of Customer-Centricity

Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want. »

infographic

Five LinkedIn InMail Best-Practices

This infographic explores how to craft a successful InMail strategy so your business's messages stand out, resonate with recipients, and spark responses. Check out the infographic. »

article

Market Segmentation: Where Companies Go Wrong and Why You Need Differential Advantage Analysis

Welcome to a highly misunderstood topic: segmentation. This article explains what marketers tend to get wrong about segmentation, what's a better way to segment, and why doing a differential advantage analysis after segmentation can help you beat the competition. »

research

Five Sales Strategies B2B Firms Are Using to Boost Market Share

Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five omnichannel strategies in concert, according to recent research. Check out the study findings. »

Content for a Year

MarketingProfs Master Class for PRO members

Create unique content for a year—and stand out from the competition—with your own research-based report. In Using Research for Content and Thought Leadership, marketing research consultant Michele Linn shows you how to use a survey to create a year's worth of unique content—and become a thought leader in the process. Check out the Master Class, available on-demand now!

Start here for unique content

Afoot in the Neighborhood

MarketingProfs community goings-on

Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Did You Miss Us?

Recent MarketingProfs content

Why People Delete Apps From Their Phones »

Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show »

Five LinkedIn InMail Best-Practices [Infographic] »

Five Sales Strategies B2B Firms Are Using to Boost Market Share »

The Press Release Isn't Dead: Practical Tips to Make Your Press Release a Success »

How to Authentically Brand Yourself in a Digital World | Marketing Smarts Live Show »

News You Can Use

Updates from around the industry

Lucidworks and Google Cloud Provide a Complete Solution for Commerce, Customer Service, and the Workplace GlobeNewswire

Global SaaS Platform Zendesk Lays Off 8% of Workforce The Economic Times

ABM Trailblazer Demandbase Announces Buying Group AI, the Next Breakthrough in B2B MarTech Series

SugarCRM and sales-i Announce Strategic Partnership to Provide Predictive B2B Sales Intelligence, Unlocking Newfound Revenue Opportunities Yahoo Finance

Intellimize Enables B2B Marketers to Drive More Efficient Pipeline With Turnkey Salesforce Integration MarTech Series

Planful Announces the First End-to-End Marketing Planning Software to Build, Execute, and Measure Marketing Plans PR Newswire

Upcoming Events

JUN

Expert Email Marketing Tips That Are Working NOW!
45-minute webinar | sponsored by Airmeet

JUN

AI for Content Creators
Session 1 of our all-new, 8-week online event for content creators, writers, and other future-focused marketers

JUN

6 Proven Ways to Increase Marketing's Impact on Sales Results
60-minute webinar | sponsored by ON24

JUL

Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.