MarketingProfs Today: 10 June 2017 Issue: MarketingProfs This Week

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In this issue

1.	How-To: Five Popular Infographic Templates (And Why They Work so Well)
2.	Article: Boost Your Content Marketing With Social Proof—Customer Reviews [Sponsored by Trustpilot]
3.	Video: 16 Easy Ways to Fail at Content Marketing
4.	PRO Take 10: Seven Steps to a Successful Re-Engagement Campaign
5.	Podcast: Everything Is Marketing and Marketing Is Everything, With Michael Brenner
6.	Survey Says: 2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels
7.	#SocialSkim: Facebook Plans New Messaging App, Instagram Hooks Small Biz: 11 Stories This Week
8.	Infographic: How to Build a Better Social Marketing Strategy

Join us on June 21 for this free seminar, How to Use Webinars to Increase Customer Engagement, to learn why webinars are the ultimate tool for engaging with customers, both pre and post sale.

How-To

By Payman Taei

Infographics are everywhere on the Web, but it isn't easy to come up with good designs to create your own. Here are five the most popular types of infographic templates, the reasons they work so well, and tips and tricks to help you make them your own. Read More

How to Boost Your Content Marketing With Social Proof: Customer Reviews

By Trustpilot [Sponsored Content]

By harnessing the voices of people who are your customers, you create social proof—and advocates. Better yet, they are already familiar with your messaging and brand. Here's how you can kick off a customer-generated content strategy using reviews. Read More

Video

16 Easy Ways to Fail at Content Marketing

By David Spark

Here's a surprising fact: Just because you're a good writer or video or audio producer doesn't mean you're a good content marketer. Many of us are still making these 16 mistakes. Read More

Podcast

Everything Is Marketing and Marketing Is Everything: Michael Brenner on Marketing Smarts

By Kerry O'Shea Gorgone

Marketing strategist, author, and MarketingProfs B2B Forum speaker Michael Brenner discusses employer marketing—the importance of HR for marketing success and the rise of "champion leaders." Read More

FOR PRO Members

Take 10: Seven Steps to a Successful Re-Engagement Campaign

You'll learn about a seven-step process detailing how to set up and launch your subscriber re-engagement campaign from scratch. You'll also learn about different types of winback emails, the order in which to send them, and what to do with inactive subscribers. Read More

Join us on June 20 for this free seminar, Optimizing Your B2B Demand Gen Machine, to hear real stories, marketing campaign tactics, and optimized outcomes that will inspire you to use experimentation.

Survey Says

2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels

By Ayaz Nanji

Marketers say Facebook is the social network they use most—as well as value most—for marketing their business, according to recent research from Social Media Examiner. Read More

Quick Take

#SocialSkim: Facebook Plans New Messaging App, Instagram Hooks Small Biz: 11 Stories This Week

By Christian Neri

Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; social media B2B trends... Read More

At-A-Glance

How to Build a Better Social Marketing Strategy [Infographic]

By Laura Forer

From Livestreaming to quizzes and videos, there's a lot you can be doing to enhance your social channels. Check out this infographic for some great data and ideas on how to build a better social media strategy. Read More

event calendar

Jun 13	FREE Seminar—A Look Into the Future of Marketing
Jun 15	Teach Me How—How to Create and Measure Content That Converts
Jun 20	FREE Seminar—Optimizing Your B2B Demand Generation Machine
Jun 21	FREE Seminar—How to Use Webinars to Increase Customer Engagement
Jun 27	FREE Seminar—Better User Appquisition With App Store Optimization
Aug 3	Online Course—Marketing Measurement & Analysis \| 13 online classes
Oct 3-6	B2B Marketing Forum—Save $200 when you register by July 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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