Today's dose of marketing know-how.
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MarketingProfs This Week

Saturday, June 1, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. AI Can't Write Thought Leadership (But It Can Do Something Else)

2. The 10 Most Confusing Emojis in 2024

3. Start/Stop/Keep: A Better Customer Engagement Strategy

4. The Top Areas B2B Marketers Expect to Increase Spend On

5. Customer Data Platforms for the Modern Marketer

6. AI Update, May 31, 2024: AI News and Views From the Past Week

7. How AI Adoption in Sales Enablement Is Changing RevOps

8. The Biggest Barriers to Improving Company Culture

9. Automate Your Funnel MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

AI Can’t Write Thought Leadership (But It Can Do Something Else)
article
AI Can’t Write Thought Leadership (But It Can Do Something Else)
Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI. »
The 10 Most Confusing Emojis in 2024
infographic
The 10 Most Confusing Emojis in 2024
Which emojis confuse people most? To find out, researchers surveyed 2,201 people in the United States. Check out the infographic. »
Start/Stop/Keep: A Better Customer Engagement Strategy
article
Start/Stop/Keep: A Better Customer Engagement Strategy
Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. Read more. »
The Top Areas B2B Marketers Expect to Increase Spend On
research
The Top Areas B2B Marketers Expect to Increase Spend On
B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research. Check out the study findings. »
Customer Data Platforms for the Modern Marketer
article
Customer Data Platforms for the Modern Marketer
The first-ever Magic Quadrant for customer data platforms by Gartner signifies a milestone in the maturation and essentiality of CDPs within the martech ecosystem. In a data-centric, customer-first marketplace, CDPs have become a strategic imperative. »
AI Update, May 31, 2024: AI News and Views From the Past Week
artificial intelligence
AI Update, May 31, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know. »
How AI Adoption in Sales Enablement Is Changing RevOps
article
How AI Adoption in Sales Enablement Is Changing RevOps
Discover how AI is changing sales enablement and RevOps, boosting productivity and revenue in a volatile economy. Learn more. »
The Biggest Barriers to Improving Company Culture
research
The Biggest Barriers to Improving Company Culture
What prevents companies from fostering a better corporate culture? To find out, researchers conducted a survey in March 2024 among 440 professionals in Australia, Canada, the United Kingdom, and the United States. Check out the study findings. »
Automate Your Funnel
MarketingProfs Working Webinar for PRO Members
Customers want it easy. So make it easy to work with you! Demand gen genius Kenda Macdonald walks you through her automated funnel, showing you step-by-step how to set up your own to keep prospects informed with the info they need. Discover how to make your brand the only one worth buying from with the four-part Score, Plan, Convert: Demand Generation Working Webinar. Now available to PRO members.
Set it up now
Another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
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IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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The 10 Most Confusing Emojis in 2024 [Infographic] »
Customer Data Platforms for the Modern Marketer »
AI Can't Write Thought Leadership (But It Can Do Something Else) »
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The Power of Nostalgia on Social Media [Infographic] »
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