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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, June 01, 2019 |
| Three Priorities CMOs Should Be Focusing on Now | ||||
| Whether you're a big or small brand, today's consumers assume you know them and understand them—and can personalize their interactions with you online, offline, across devices, and so on. But where do you even start? Every CMO needs to consider these three key priorities. | ||||
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| Top 4 Reasons SMBs Should Use Paid Search | ||||
| Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it? | ||||
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| Five Steps to Going Agile and Producing Better Marketing Results | ||||
| Marketers are often at the mercy of constantly changing environments. But Agile Marketing allows us to account for the inevitable volatility and uncertainty in our day-to-day marketing efforts. Here are five easy steps to going Agile with your marketing projects. | ||||
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| Five Keys to High-Performing Marketing Organizations: Salesforce's Mathew Sweezey on Marketing Smarts [Podcast] | ||||
| Research into 7,500+ businesses around the world identified what separates high-performing marketing organizations from the rest. This podcast from the Marketing Smarts archive offers valuable insights, including five keys to creating a high-performing team. | ||||
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| What You Need to Know Before Launching a Demand-Gen Campaign | ||||
| Buyer-centric demand generation is all about putting your customer first for more wins. Simple enough, if done right. Learn more. | ||||
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| The Online Platforms With the Greatest Amount of Offensive Content [Study] | ||||
| Consumers say that Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report. Check out the findings—in one handy infographic. | ||||
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| How Twitter's Algorithm Works (And How to Make It Work for You) [infographic] | ||||
| Twitter has 330 million active monthly users. More than 500 million tweets go out each day—roughly 6,000 tweets each second. How can you or your brand possibly stand out in the torrent of tweets? | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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