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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, May 09, 2020 |
| 3 Tips to Turn Initial Conversations Into Marketing and Sales Relationships | ||||
| To turn your first encounter with potential clients into an effective account-based marketing (ABM) relationship, you must engage your audience, establish credibility, and ask them for an easy "yes." Here's what you need to know. | ||||
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| Mindfulness and Meditation for Marketers: MarketingProfs Founder Allen Weiss [Podcast] | ||||
| MarketingProfs founder and mindfulness teacher Allen Weiss explains how mindfulness and meditation can help marketers survive and thrive in stressful situations (like, say, a pandemic). Read more and listen in on this insightful conversation. | ||||
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| 8 Steps to Get Your Brand Through a Disruptive Crisis Like COVID-19 | ||||
| We are living in a time of great market disruption, the kind that breaks paradigms and creates as much opportunity as loss. Though it may be easier for our minds to envision our losses than to identify our new opportunities, those opportunities are there. | ||||
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| B2B Marketing After COVID-19: What Changes and What Doesn't? | ||||
| Trying to predict our post-COVID B2B marketing future is especially tough. Still, there are enough breadcrumbs left by previous crises and recessions to help us make some educated guesses. So here are 5 realities that B2B marketers will likely face in the next 2-3 years. | ||||
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| 'Good writing is the central nervous system of good marketing': Ann Handley | ||||
| MarketingProfs virtual event | ||||
| Don't miss this opportunity to level-up your writing (and marketing) with Marketing Writing Bootcamp's 12 on-demand sessions and keynotes. The final live keynote—with Ann Handley—is happening Tuesday, May 12. Learn, laugh, and feed your writing soul. Save $100 on your ticket with code HappyCamper. | ||||
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| How to Generate Leads in a Competitive Digital Landscape | ||||
| How do you generate more leads in what is the digital marketing jungle of today? It helps to understand current trends that on-the-ground practitioners are seeing in digital marketing. Here are some do's and dont's based on their advice. | ||||
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| How to Deal With an Office Bully [Infographic] | ||||
| Many businesses that sent employees home during the pandemic are beginning to reopen as politicians attempt to limit the economic damage (albeit prematurely and therefore unwisely, many would say). For some, though, returning to the office means having to again deal with workplace bullies. | ||||
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| Social Media Staffing: Employee, Agency, or Consultant? The Pros and Cons of Hiring Each. | ||||
| Today, more than ever before, your customers are online and spending more time on social media platforms. If you need to expand or improve your social media team (internally or externally), you have options. To hire? And whom to hire? Those are the questions. | ||||
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| The Most Common SEO Issues Impacting Crawlability and Indexablity [Study] | ||||
| Many business websites have key problems such as broken internal links and duplicate title tags that hamper search engines from being able to crawl and index them effectively, according to SEMrush. Check out findings from its study. | ||||
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| What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails? | ||||
| Email marketing experts will urge you to follow the latest and greatest best-practices—from personalizing your content to segmenting to cleaning up your database. All that's well and good if you want to create optimized email campaigns. And who doesn't? But what if your metrics are off? | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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